UX Web Developer

Clean, intuitive design that turns visitors into customers

UX/UI Design

Graphic Design

Branding

Analytics & Tracking

Responsive Design

  • Custom Website Design & Build

    I design and build every website from scratch, tailored around your brand, your goals and the way your business actually works. No generic templates and no cookie cutter layouts. You get a site that looks the part, reflects your business properly and is built to work hard for you, not just sit there looking pretty.

  • Mobile-Friendly & Responsive

    More people browse on their phone than on a desktop these days, so I make sure your site looks and works brilliantly on every screen size, from a small phone to a widescreen monitor. That means smooth navigation, readable text and buttons that actually work wherever someone's viewing from. You won't lose visitors just because your site looks broken on their phone.

  • Fast Load Speeds

    Nobody waits around for a slow website anymore. I optimise every build for speed, from image sizes to how the code is structured, so your pages load quickly no matter where someone's browsing from. The faster your site loads, the longer people stick around and the more likely they are to become a customer.

  • SEO-Ready Foundations

    I build every site with search engines in mind right from the start, using clean code, proper heading structure and the right metadata behind the scenes. This gives your site the best possible foundation to be found on Google, rather than trying to bolt SEO on as an afterthought once it's already live.

  • Google Analytics Setup

    I get Google Analytics set up and configured properly on your site so you can see exactly who's visiting, where they're coming from and what they're doing once they land. This gives you real insight into your audience and takes the guesswork out of understanding how your website's actually performing.

  • Conversion Tracking

    I set up tracking so you know precisely which visitors turn into enquiries, phone calls or sales, not just how many people are browsing. This means you can see what's genuinely driving results for your business and make decisions based on real data instead of guessing what's working.

  • Google Tag Manager Integration

    I set your site up with Google Tag Manager so all your tracking tools live in one place. This makes it quick and simple to add new tracking codes or marketing pixels down the line without needing to touch your website's code every time, saving you time and hassle as your business grows.

  • Contact Forms & Lead Capture

    I design and build contact forms that make it as easy as possible for visitors to get in touch, whether that's a simple enquiry form or something more detailed. Every submission is tracked properly too, so you can see exactly how many leads are coming through and nothing slips through the cracks.

  • Ongoing Maintenance & Support

    A website isn't a one and done job. I offer ongoing maintenance and support to keep everything running smoothly after launch, whether that's fixing an issue, making updates or just being on hand if something needs sorting. You'll always have someone to call rather than being left to figure it out yourself.

  • Performance Reporting

    I put together regular reports that break down how your site's performing in plain English, covering traffic, conversions and the trends behind them. No confusing jargon or spreadsheets full of numbers you don't understand, just a clear picture of what's working and where there's room to improve.

My Portfolio

I led a full rebrand and digital marketing launch for this site, designing and building it from the ground up before rolling out an SEO-led content strategy behind it. The results speak for themselves too, the strategy helped increase lead generation revenue by 54% year on year for a related brand, theclaimsconnection.co.uk, showing the site wasn't just a redesign but a genuine driver of business growth.

I designed, built and tracked a high-converting landing page for Leeds Dental Clinic, built mobile-first with full GA4, GTM and CAPI tracking baked in from the start. Through structured CRO and A/B testing, I lifted the conversion rate from 2.4% to 8.1%, more than tripling the number of visitors turning into enquiries without needing to spend more on traffic to get there.

I worked on the website and Google Shopping strategy for this personalised number plate retailer, focusing on conversion-driven design paired with remarketing to bring browsers back to complete a purchase. The site saw a 120% increase in revenue over 12 months, a strong example of how the right combination of build quality and paid strategy can compound results over time.