Adobe Commerce AI: 83% More Revenue Per Visit

Adobe Commerce has revealed that AI-driven traffic generates 83% more revenue per visit for US retailers compared to non-AI traffic, according to recent data shared by Storyboard18. This means the use of artificial intelligence to attract and engage shoppers does more than just increase clicks; it actually leads to far higher spending per visit.

## What is AI-driven traffic?
AI-driven traffic refers to website visitors who come through automated tools or strategies powered by AI, such as AI chatbots for business or smart personalised recommendations. This approach targets visitors more precisely and improves their shopping experience, encouraging more purchases or larger baskets.

## Why does this matter to your small business?
If you run an online shop or digital marketing campaigns, targeting AI-driven traffic could improve your return on ad spend. Implementing AI elements, even simple chatbots, helps boost engagement and conversion, which in turn drives up revenue per visitor.

Start by reviewing your current customer journey and see where AI could add value. For example, adding AI chatbots for business can answer common questions instantly, improving user experience and potentially lifting sales.

You can also measure whether your site speed or ad targeting is holding you back by using our free marketing tools, such as the site speed checker and revenue loss calculator or the ROAS calculator.

## What it means for you
Focus on integrating AI into your visitor acquisition and engagement this week. Try a chatbot or AI-based personalised recommendations if you haven't yet. Check your site's performance and ad targeting to support the best possible experience for AI-driven traffic. These simple actions could help maximise your revenue per visit without a big budget or complex tech.