Anthony McGrathWhat does WordPress migration involve?
WordPress migration covers platform moves, hosting moves, content, seo protection, tracking and after launch. Most migrations that lose traffic make the same mistakes: URLs change without redirects, content is left behind, metadata is lost and nobody checks Search Console until rankings have already dropped. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
- Best for
- Businesses, publishers and service firms running, or moving to, WordPress
- What you get
- Platform moves, Hosting moves, Content, SEO protection, Tracking, After launch
- First step
- Talk it through: a short call about your site, who it is for and what it needs to do better.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
Why migrations go wrong
Most migrations that lose traffic make the same mistakes: URLs change without redirects, content is left behind, metadata is lost and nobody checks Search Console until rankings have already dropped.
I treat a migration as an SEO project as much as a technical one. Everything is crawled and mapped before the move, tested on staging, launched at a quiet time and monitored daily until traffic is stable.
What's included
A complete, careful move, whatever you are moving from.
Platform moves
- Wix, Squarespace and Webflow to WordPress
- Joomla, Drupal and old CMSs
- Static and custom sites
- Blog and news archives
Hosting moves
- Moves to faster managed hosting
- Zero-downtime switchover
- Email and DNS handled
- SSL and CDN set up
Content
- Pages, posts and media moved
- Authors, categories and tags
- Forms and integrations rebuilt
- Content cleaned on the way
SEO protection
- Full crawl before the move
- 301 redirect map for every URL
- Titles, descriptions and schema kept
- Search Console change of address
Tracking
- GA4 and Tag Manager rebuilt
- Ads conversions tested
- Annotations at launch
- Before and after comparison
After launch
- Daily checks for two weeks
- Crawl errors fixed quickly
- Rankings and traffic report
- Support while things settle
Before and after
An example of a planned move from a website builder to WordPress.
- Organic traffic, 60 days after the move: 100% before, 118% after
- Pages indexed: 212 before, 236 after
- Mobile PageSpeed score: 38 before, 89 after
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different.
How it works
- Talk it throughA short call about your site, who it is for and what it needs to do better.
- Plan and priceA written plan: pages, features, plugins, timings and a fixed price for each stage.
- Build and testBuilt on a staging copy, tested on real phones and browsers, checked for speed and accessibility.
- Launch and look afterLaunched with redirects, tracking and backups in place, then kept updated and secure.
Platforms and tools
Questions
Will I lose my Google rankings when I migrate?
A careful migration with proper redirects should keep your rankings, and moving to a faster, better-structured site often improves them.
Can you move my site from Wix or Squarespace?
Yes. I move content, images and blog posts, rebuild the design in WordPress and redirect every old URL.
Will my site go offline during the move?
No. The new site is built and tested separately, then switched over with no meaningful downtime.
Can you move my email too?
I can make sure your email keeps working through any DNS changes, and help move it if your host is changing.
About Anthony McGrath
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A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
Planning a move?
Tell me what you are moving from and to. You get a migration plan, a timeline and a fixed price.
Plan your migration