Anthony McGrathWhat does AI content creation involve?
AI content creation covers blog and articles, website pages, product content, email and social, brand voice and quality checks. Search engines and AI tools reward content that is accurate, useful and shows real experience. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
Why AI content needs a human editor
Search engines and AI tools reward content that is accurate, useful and shows real experience. Raw AI output is often generic, repetitive and occasionally wrong, which can hurt your rankings and your reputation.
I build a content process around your brand: your tone of voice, your facts, your products and your customers' questions. AI does the heavy lifting and every piece is edited and fact-checked before it goes live.
- Best for
- Businesses and marketing teams that want AI to save time and win more customers, without the hype
- What you get
- Blog and articles, Website pages, Product content, Email and social, Brand voice, Quality checks
- First step
- Talk it through: a short call about your business, your goals and where AI could save time or win more customers.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
What's included
One-off pieces or a monthly content plan.
Blog and articles
Topic research from real search data; Guides, comparisons and how-tos; Expert input from you, quoted properly; Internal links and schema.
Website pages
Service and landing pages; Location pages done properly; FAQs that AI search can quote; Clear calls to action.
Product content
Product descriptions at scale; Category and collection copy; Feed titles for Google Shopping; Consistent specs and benefits.
Email and social
Email campaigns and flows; Newsletter drafts; Social posts from each article; Short video scripts.
Brand voice
A tone of voice guide AI can follow; Words to use and avoid; Examples from your best content; Checked on every piece.
Quality checks
Facts and figures checked; Plagiarism and duplicate checks; SEO and readability review; Your approval before publishing.
Before and after
An example of what a few months of AI-assisted, human-edited content typically looks like.
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different. Money figures are shown without a currency: the same pattern applies in pounds, dollars, dirhams or Australian dollars.
How it works
- Talk it throughA short call about your business, your goals and where AI could save time or win more customers.
- Plan and priceA clear written plan: what gets built or changed, which tools, how long it takes and what it costs.
- Build and testSet up on your real data and tested properly, with a person checking the output before anything goes live.
- Launch and improveLaunched with tracking, so you can see what AI is adding, then improved month by month.
Latest AI content creation news
Short, plain-English updates on what is changing and what to do about it.
Meta delays Meta ads terms in Europe till Nov 20
Meta delays updated Meta ads terms in Europe to November 20, 2026, after EU pushes back on AI content scraping rights concerns.
Read the updatePeec AI launches Agent to improve AI search presence
Peec AI released Peec Agent to help marketing teams turn AI search insights into action, focusing on technical fixes, content updates, and third-party mentions.
Read the updateGoogle Search Update: Blocking Your Content
Google has refreshed its documentation on blocking pages from results. Here is what the latest Google search update covers and how to manage your site.
Read the updateQuestions
Does Google penalise AI content?
Google judges content on quality and usefulness, not on how it was written. Thin, unedited AI content tends to perform badly. Edited, accurate content that helps people performs well.
Will it sound like my business?
Yes. I build a tone of voice guide from your best existing content and check every piece against it.
Can you write product descriptions for a big catalogue?
Yes. I set up a process that writes descriptions from your product data, then check them in batches, so hundreds of products can be done quickly.
Who checks the facts?
I do, and anything specific to your business goes to you for approval before it is published.
Do you publish it for me?
Yes, if you want. I can publish straight to WordPress, Shopify, Webflow and most other platforms, with images, links and schema in place.
Platforms and tools
About Anthony McGrath
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A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
Need more content without losing quality?
Tell me what you publish now and what you want to achieve. You get a content plan and a clear monthly price.
Talk about content