Anthony McGrathWhat does AI marketing consulting and training involve?
AI marketing consulting and training covers AI audit, AI strategy, tool selection, team training, policies and safety and ongoing support. AI tools are changing every month, and most advice comes from people selling one of them. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
Why get an independent AI consultant
AI tools are changing every month, and most advice comes from people selling one of them. That makes it easy to pay for tools nobody uses, or to miss the simple changes that would save hours.
I use AI every day to build tools, run ads and create content, and I have trained teams and managing directors in marketing for years. You get independent, practical advice and training your team can use the next morning.
- Best for
- Businesses and marketing teams that want AI to save time and win more customers, without the hype
- What you get
- AI audit, AI strategy, Tool selection, Team training, Policies and safety, Ongoing support
- First step
- Talk it through: a short call about your business, your goals and where AI could save time or win more customers.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
What's included
A one-off strategy session, a workshop or ongoing support.
AI audit
How your marketing runs today; Where time and money are lost; Tools you already pay for; Quick wins and bigger projects.
AI strategy
A prioritised AI roadmap; Costs and expected savings; Build, buy or skip decisions; Measures of success.
Tool selection
ChatGPT, Claude or Gemini for your team; Which add-ons are worth it; Business accounts and settings; Avoiding duplicate subscriptions.
Team training
Prompting that gets useful results; AI for ads, content and reporting; Reusable prompts and templates; In person or live online.
Policies and safety
A simple AI use policy; Customer data and UK GDPR; Checking AI output; Brand and legal risks.
Ongoing support
Monthly check-ins; New tools reviewed for you; Help with tricky use cases; Progress against the plan.
Before and after
An example of what an AI strategy and training programme typically looks like for a marketing team.
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different.
How it works
- Talk it throughA short call about your business, your goals and where AI could save time or win more customers.
- Plan and priceA clear written plan: what gets built or changed, which tools, how long it takes and what it costs.
- Build and testSet up on your real data and tested properly, with a person checking the output before anything goes live.
- Launch and improveLaunched with tracking, so you can see what AI is adding, then improved month by month.
Latest AI marketing consultant news
Short, plain-English updates on what is changing and what to do about it.
Peec AI launches Agent to improve AI search presence
Peec AI released Peec Agent to help marketing teams turn AI search insights into action, focusing on technical fixes, content updates, and third-party mentions.
Read the updateAI search reveals deeper customer insights from prompts
AI search is helping marketers see what customers really want by analysing longer, personal queries that reveal needs and trade-offs.
Read the updateHow to Prepare Your Website for AI Search
Before redesigning your website, audit how conversational engines describe your business. Here is how to fix outdated data and check crawler access.
Read the updateAI Search Impacted by Critical PHP Flaws in WordPress
Urgent PHP security flaws affect WordPress and AI search tools. Learn the risks and how to secure your site this week.
Read the updateQuestions
What does an AI marketing consultant do?
Looks at how your marketing works, finds where AI will genuinely help, recommends tools, sets up safe practices and trains your team to use AI well.
Do you train teams in person?
Yes. I run in-house sessions anywhere in the UK and live online sessions anywhere in the world, built around your own work.
We already use ChatGPT. Do we need this?
Most teams use a fraction of what it can do and use it inconsistently. Training and shared templates usually make a big difference quickly.
Can you help us write an AI policy?
Yes. I write a short, practical AI use policy covering customer data, checking output and brand risks, that people will actually read.
Do you sell AI software?
No. My advice is independent. I recommend whatever fits your team and budget, including the free options.
Platforms and tools
About Anthony McGrath
Tip of the day
Avoid tiny split audiences. Combine similar ad sets so Meta gets enough conversion data to exit learning phase.
A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
Want a clear plan for AI?
Tell me about your team and your marketing. You get a short call and an honest view of where to start.
Book an AI consultation