Anthony McGrathWhat does sales funnel design and build involve?
Sales funnel design and build covers strategy, pages, capture and checkout, follow-up, crm and automation and tracking. Funnels often fail because the pieces were built separately: a landing page here, an email tool there, a CRM nobody updates. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
- Best for
- Service businesses, coaches, course creators and B2B firms that sell through leads or calls
- What you get
- Strategy, Pages, Capture and checkout, Follow-up, CRM and automation, Tracking
- First step
- Map it: every step from first click to sale, with the numbers at each stage.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
Built as one system
Funnels often fail because the pieces were built separately: a landing page here, an email tool there, a CRM nobody updates. Leads fall through the gaps between them.
Building it as one system means every step hands over to the next: the form feeds the CRM, the CRM triggers the follow-ups, and the results flow back to your ads so they get better over time.
What's included
Everything a working funnel needs.
Strategy
- Offer and audience
- Funnel type: lead, webinar, call or sale
- Pricing and upsells
- Success measures agreed
Pages
- Landing and opt-in pages
- Sales and order pages
- Thank-you and upsell pages
- Mobile-first and fast
Capture and checkout
- Forms, quizzes and surveys
- Booking calendars
- Stripe and PayPal checkouts
- Order bumps and upsells
Follow-up
- Email sequences written
- SMS and WhatsApp messages
- Reminders and no-show follow-ups
- Nurture for later buyers
CRM and automation
- Pipelines and stages
- Lead assignment and tasks
- Zapier, Make or native automations
- Team notifications
Tracking
- Conversions in Google Ads and Meta
- Funnel reports in GA4
- Revenue by source
- Offline sales sent back to the ads
Before and after
An example of replacing a single landing page with a full funnel.
- Leads per month: 45 before, 128 after
- Leads followed up within 5 minutes: 10% before, 100% after
- Sales per month: 6 before, 19 after
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different.
How it works
- Map itEvery step from first click to sale, with the numbers at each stage.
- Find the leaksWhere people drop out, why, and what it is costing you each month.
- Build and fixPages, forms, offers, emails and follow-ups built or rebuilt.
- Track and improveEach stage measured, so you can see the funnel getting better week by week.
Platforms and tools
Questions
What type of funnel do I need?
It depends on what you sell. Services often suit a lead or booked-call funnel; courses suit a webinar or sales page funnel; products suit a direct sale with upsells.
Which platform will you build on?
Whatever fits: your existing website, GoHighLevel, ClickFunnels, Kajabi or a custom build. You get a recommendation with the reasons.
Do you write the copy?
Yes. Page copy, emails and text messages are written as part of the build, in your voice.
Can you run the ads too?
Yes. I manage Google, Meta and TikTok ads, so the traffic and the funnel are planned together.
About Anthony McGrath
Tip of the day
Avoid tiny split audiences. Combine similar ad sets so Meta gets enough conversion data to exit learning phase.
A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
Let's build your funnel
Tell me what you sell and who buys it. You get a funnel plan and a fixed price.
Plan your funnel