Anthony McGrathWhat does AI chatbot development involve?
AI chatbot development covers trained on your business, lead capture, booking and payments, channels, handover and safety and tracking and improvement. Generic chat widgets either follow rigid scripts or make things up. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
- Best for
- Businesses and marketing teams that want AI to save time and win more customers, without the hype
- What you get
- Trained on your business, Lead capture, Booking and payments, Channels, Handover and safety, Tracking and improvement
- First step
- Talk it through: a short call about your business, your goals and where AI could save time or win more customers.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
Why a custom chatbot beats an off-the-shelf widget
Generic chat widgets either follow rigid scripts or make things up. Customers notice both. A chatbot trained on your services, prices, policies and FAQs gives accurate answers and knows when to stop and hand over.
I build the chatbot, connect it to your calendar, CRM and email, and track every conversation and lead. You can see exactly what customers ask, which helps your website, ads and sales team too.
What's included
From a simple website assistant to a full lead and booking system.
Trained on your business
- Your services, prices and policies
- FAQs, guides and past emails
- Your tone of voice
- Rules on what it must not say
Lead capture
- Name, email and phone collected naturally
- Questions that qualify the lead
- Leads sent to your CRM or inbox
- Instant alerts for hot enquiries
Booking and payments
- Appointments booked into your calendar
- Google and Outlook calendar sync
- Deposits and payments with Stripe
- Reminders by email or text
Channels
- Website chat on any platform
- WhatsApp Business
- Email reply drafting
- Instagram and Facebook messages
Handover and safety
- Passes to a person when needed
- Private data kept out of training
- Every answer logged and reviewable
- UK GDPR friendly setup
Tracking and improvement
- Chat leads tracked as conversions
- Reports on what customers ask
- Answers improved every month
- Google Ads and Meta conversion tracking
Before and after
An example of what adding an AI assistant to a busy service business typically looks like.
- Enquiries answered out of hours: 10% before, 100% after
- Average reply time (minutes): 240 before, 1 after
- Leads captured each month: 35 before, 58 after
- Staff hours on repeat questions each week: 9 before, 2 after
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different.
How it works
- Talk it throughA short call about your business, your goals and where AI could save time or win more customers.
- Plan and priceA clear written plan: what gets built or changed, which tools, how long it takes and what it costs.
- Build and testSet up on your real data and tested properly, with a person checking the output before anything goes live.
- Launch and improveLaunched with tracking, so you can see what AI is adding, then improved month by month.
Platforms and tools
Questions
Will the chatbot make things up?
It is built to answer only from your own content and to say it does not know, or hand over, when a question falls outside that. Every answer is logged so you can check it.
Does it work on my website?
Yes. It works on WordPress, Shopify, Wix, Squarespace, Webflow and custom sites, plus WhatsApp and email.
Can it book appointments?
Yes. It can check your calendar, offer times, book the slot, take a deposit and send reminders.
What does it cost to run?
Running costs are usually low, often a small amount per conversation. The build is quoted as a fixed price before work starts.
Can customers talk to a real person?
Yes. The chatbot can pass the conversation to you or your team by email, WhatsApp or live chat whenever a customer asks or the question needs it.
About Anthony McGrath
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A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
Losing enquiries out of hours?
Tell me how customers contact you now. You get a plan for an AI assistant that answers, qualifies and books them.
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