Anthony McGrathWhat does WooCommerce conversion rate optimisation involve?
WooCommerce conversion rate optimisation covers research, product pages, cart and checkout, offers, testing and speed and tracking. Doubling your ad spend doubles your costs. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
Why conversion work beats more traffic
Doubling your ad spend doubles your costs. Lifting your conversion rate from 1.5% to 2% grows sales by a third from the same visitors, and makes every future pound of marketing work harder.
Because I develop WooCommerce stores as well as optimising them, ideas do not sit in a report waiting for a developer. Changes are built, tested and measured quickly, with tracking you can trust.
- Best for
- WooCommerce stores, from new shops to established retailers with big catalogues
- What you get
- Research, Product pages, Cart and checkout, Offers, Testing, Speed and tracking
- First step
- Talk it through: a short call about your store, your products and what is holding sales back.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
What's included
Research, fixes and tests across the whole buying journey.
Research
GA4 funnel and drop-off analysis; Heatmaps and session recordings; Customer surveys and reviews; Competitor checkout walkthroughs.
Product pages
Clearer images and key details; Delivery and returns up front; Reviews and trust signals; Sticky add to basket on mobile.
Cart and checkout
Fewer fields and steps; Express payments such as Apple Pay; Guest checkout and address lookup; Clear delivery costs early.
Offers
Free delivery thresholds; Bundles and order bumps; Post-purchase upsells; Abandoned basket emails.
Testing
A/B tests where traffic allows; Before and after measurement; Ranked test roadmap; Results in plain English.
Speed and tracking
Speed fixes that lift sales; GA4 ecommerce events checked; Ads conversions accurate; Revenue reconciled with WooCommerce.
Before and after
An example of three months of conversion work on a WooCommerce store.
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different.
How it works
- Talk it throughA short call about your store, your products and what is holding sales back.
- Plan and priceA clear plan: what gets built or fixed, which plugins stay or go, timings and cost.
- Build on stagingEvery change made on a staging copy with real orders tested end to end, never on the live shop.
- Launch and supportLaunched with payments, emails and tracking checked, then ongoing updates and support.
Questions
How much traffic do I need for CRO?
You can fix obvious problems with any traffic. Proper A/B testing usually needs a few hundred orders a month; below that, I use before-and-after measurement.
What is a good WooCommerce conversion rate?
Many stores convert between 1% and 3%, depending on the product, price and traffic source. The aim is to beat your own number month after month.
Will you build the changes as well?
Yes. I design, build and test changes myself, so improvements go live quickly.
Do you work with Shopify stores too?
Yes. I do conversion work on Shopify, WooCommerce, Magento and custom sites.
Platforms and tools
About Anthony McGrath
Tip of the day
Avoid tiny split audiences. Combine similar ad sets so Meta gets enough conversion data to exit learning phase.
A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
Getting traffic but not enough orders?
Send your store and a rough idea of your numbers. You get the three changes most likely to lift sales first.
Get your store reviewed