Anthony McGrathWhat does WooCommerce plugin development involve?
WooCommerce plugin development covers custom features, integrations, payments and shipping, admin tools, quality and fixes and rescues. Off-the-shelf plugins are built for everyone, so they load features you do not need, add settings pages nobody understands and break when another plugin updates. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
- Best for
- WooCommerce stores, from new shops to established retailers with big catalogues
- What you get
- Custom features, Integrations, Payments and shipping, Admin tools, Quality, Fixes and rescues
- First step
- Talk it through: a short call about your store, your products and what is holding sales back.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
Why custom code beats another plugin
Off-the-shelf plugins are built for everyone, so they load features you do not need, add settings pages nobody understands and break when another plugin updates. Stacking them is how stores become slow and fragile.
A custom plugin does exactly what your business needs, nothing more. It is faster, easier to support and yours to keep, with no licence fees and no surprises when WooCommerce updates.
Before and after
An example of replacing a stack of plugins with one custom extension.
- Plugins doing the job: 7 before, 1 after
- Annual licence fees: £1,380 before, £0 after
- Admin time per order: 6 minutes before, 1 minute after
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different.
What's included
Bespoke WooCommerce functionality, built to last.
Custom features
- Product options and configurators
- Custom pricing and discount rules
- Trade, wholesale and B2B logic
- Custom order statuses and workflows
Integrations
- ERP, stock and warehouse systems
- Accounting and CRM connections
- Custom REST API endpoints
- Webhooks and scheduled syncs
Payments and shipping
- Payment gateway integrations
- Custom shipping calculators
- Courier label and tracking APIs
- Local payment methods
Admin tools
- Reports and exports your team needs
- Bulk editing tools
- Order and stock automation
- Simple settings screens
Quality
- WordPress coding standards
- HPOS and block checkout compatible
- Security reviews and escaping
- Automated tests where it matters
Fixes and rescues
- Broken or abandoned plugins fixed
- Conflicts between plugins solved
- Old code made PHP 8 ready
- Documentation and handover
How it works
- Talk it throughA short call about your store, your products and what is holding sales back.
- Plan and priceA clear plan: what gets built or fixed, which plugins stay or go, timings and cost.
- Build on stagingEvery change made on a staging copy with real orders tested end to end, never on the live shop.
- Launch and supportLaunched with payments, emails and tracking checked, then ongoing updates and support.
Platforms and tools
Questions
Who owns the plugin code?
You do. The code is yours to keep and use, with no licence fees.
Will my custom plugin break when WooCommerce updates?
It is built to WooCommerce standards, including HPOS and block checkout, so updates stay safe. I can also look after it as part of ongoing support.
Can you fix a plugin someone else wrote?
Yes. I regularly fix, update and secure plugins written by other developers or abandoned by their makers.
Can you connect WooCommerce to our stock system?
Yes. I build integrations with ERPs, warehouse systems, accounting software and custom APIs.
About Anthony McGrath
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A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
Need WooCommerce to do something new?
Tell me what you need it to do and what you use now. You get a clear plan and a fixed price for the build.
Talk about your plugin