Anthony McGrathWhat does WooCommerce development involve?
WooCommerce development covers store features, checkout, integrations, plugin development, fixes and support and tracking built in. WooCommerce is flexible, which is why stores end up with forty plugins, a slow checkout and errors nobody can trace. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
- Best for
- WooCommerce stores, from new shops to established retailers with big catalogues
- What you get
- Store features, Checkout, Integrations, Plugin development, Fixes and support, Tracking built in
- First step
- Talk it through: a short call about your store, your products and what is holding sales back.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
Why hire a specialist WooCommerce developer
WooCommerce is flexible, which is why stores end up with forty plugins, a slow checkout and errors nobody can trace. Every new requirement becomes another plugin with another licence and another conflict.
I have built and fixed online stores for over two decades. You get one person who understands WooCommerce code, payments, hosting and marketing tracking, so changes make you money instead of creating new problems.
Before and after
An example of tidying up a plugin-heavy WooCommerce store.
- Active plugins: 46 before, 19 after
- Checkout completion: 51% before, 63% after
- Mobile PageSpeed score: 27 before, 74 after
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different.
What's included
From one checkout fix to a fully custom store.
Store features
- Custom product types and options
- Bundles, subscriptions and memberships
- Wholesale and trade pricing
- Bookings and made-to-order products
Checkout
- Block checkout customisation
- Fewer fields and faster payment
- Delivery dates and local pickup
- Upsells and order bumps
Integrations
- Stock, ERP and accounting systems
- Xero, QuickBooks and Sage
- Shipping and fulfilment apps
- Marketplaces and product feeds
Plugin development
- Custom WooCommerce plugins
- Replacing heavy plugins with lean code
- Fixing plugin conflicts
- HPOS compatibility
Fixes and support
- Errors and failed orders investigated
- Payment and email problems fixed
- Monthly developer support
- Clear notes on every change
Tracking built in
- GA4 ecommerce events
- Google Ads and Meta conversions
- Server-side tracking options
- Revenue that matches WooCommerce
How it works
- Talk it throughA short call about your store, your products and what is holding sales back.
- Plan and priceA clear plan: what gets built or fixed, which plugins stay or go, timings and cost.
- Build on stagingEvery change made on a staging copy with real orders tested end to end, never on the live shop.
- Launch and supportLaunched with payments, emails and tracking checked, then ongoing updates and support.
Platforms and tools
Questions
How much does a WooCommerce developer cost?
Small fixes and features are fixed-price pieces of work. Larger builds are planned and priced in stages, so you know the cost before anything starts.
Can you work on my existing store?
Yes. Most of my WooCommerce work is on existing stores. Everything is done on a staging copy and tested with real orders before it goes live.
Should I move from WooCommerce to Shopify?
Sometimes, but not always. I build on both, so you get an honest answer based on your products, your team and your costs.
Do you work with stores outside the UK?
Yes. Stores in the UK, the US, Dubai and Australia, including multi-currency and multi-language setups.
About Anthony McGrath
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A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
Got a WooCommerce job that needs doing?
A fix, a feature or a rebuild. Send me your store and what you want, and you will get a clear plan and a fixed price.
Tell me what you need built