Anthony McGrathWhat does Shopify SEO involve?
Shopify SEO covers technical, collections, products, content, AI search (GEO and AEO) and reporting. Shopify handles some SEO well, but it also creates duplicate URLs, thin collection pages and filter pages that waste Google's attention. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
- Best for
- Shopify and Shopify Plus stores, from new brands to established retailers
- What you get
- Technical, Collections, Products, Content, AI search (GEO and AEO), Reporting
- First step
- Talk it through: a short call about your store, your products and what is holding sales back.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
Shopify SEO is different
Shopify handles some SEO well, but it also creates duplicate URLs, thin collection pages and filter pages that waste Google's attention. Fixing those is the first step before content or links make a difference.
Collection pages usually have the most to gain. They match buying searches like "linen dresses" or "protein powder for women", and with the right structure and copy they rank above marketplaces.
What's included
Technical fixes, on-page work and content, focused on the pages that sell.
Technical
- Duplicate and parameter URLs
- Canonical tags and indexing
- Site speed and Core Web Vitals
- Structured data for products and reviews
Collections
- Keyword research per collection
- Copy above and below the grid
- Filters that do not create junk pages
- Internal links between collections
Products
- Titles and descriptions that rank
- Variants and duplicate products handled
- Image names and alt text
- Reviews marked up for stars
Content
- Buying guides and comparisons
- Blog posts that link to products
- FAQ content for AI answers
- Content plans for your season
AI search (GEO and AEO)
- Visibility in ChatGPT, Gemini and AI Overviews
- Clear facts and answers on key pages
- Brand mentions and citations
- llms.txt and schema
Reporting
- Search Console and GA4
- Organic revenue, not just clicks
- Rankings for the terms that sell
- Monthly plain-English report
Before and after
An example of what six months of focused Shopify SEO can look like.
- Organic sessions per month: 8,400 before, 14,900 after
- Organic revenue per month: 21,000 before, 38,500 after
- Collection pages on page one: 6 before, 27 after
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different. Money figures are shown without a currency: the same pattern applies in pounds, dollars, dirhams or Australian dollars.
How it works
- Talk it throughA short call about your store, your products and what is holding sales back.
- Plan and priceA clear written plan: what gets built, in what order, how long it takes and what it costs.
- Build and testBuilt on a copy of your store, tested on real phones, then checked again before anything goes live.
- Launch and supportLaunched with tracking checked, then support afterwards so nothing is left half-finished.
Platforms and tools
Questions
Is Shopify good for SEO?
Yes, with some fixes. Shopify is a solid base, but duplicate URLs, thin collections and app bloat hold many stores back. Once fixed, it competes well.
How long does Shopify SEO take?
Technical fixes can help within weeks. Content and collection improvements usually show clear gains in three to six months.
Do you write content as well?
Yes. Collection copy, product descriptions, buying guides and blog posts, written to rank and to help people buy.
Can you help us show up in AI answers?
Yes. Clear facts, structured data and well-organised answers on your key pages help your brand appear in ChatGPT, Gemini and Google AI Overviews.
About Anthony McGrath
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A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
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