Anthony McGrathWhat does Magento migration involve?
Magento migration covers platform choice, Magento 1 to 2, Magento to Shopify or WooCommerce, seo protection, integrations and launch and after. Magento 1 has been out of support for years, and some Magento 2 stores now cost more to run than they earn. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
- Best for
- Magento 2 and Adobe Commerce stores with large catalogues, B2B or complex integrations
- What you get
- Platform choice, Magento 1 to 2, Magento to Shopify or WooCommerce, SEO protection, Integrations, Launch and after
- First step
- Audit: code, extensions, hosting, speed and security checked, with a plain-English report on the risks.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
Choosing where to go, then getting there safely
Magento 1 has been out of support for years, and some Magento 2 stores now cost more to run than they earn. But replatforming for the wrong reasons, or doing it carelessly, can cost far more than staying put.
I work across Magento, Shopify and WooCommerce, so the recommendation is based on your catalogue, integrations, team and costs, not on what I sell. Then the migration is planned, test-run and monitored until everything is stable.
Before and after
An example of a Magento 2 to Shopify Plus migration for a mid-sized retailer.
- Monthly platform, hosting and support costs: £4,800 before, £2,100 after
- Organic revenue, 90 days after the move: 100% before, 109% after
- Mobile conversion rate: 1.1% before, 1.6% after
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different.
What's included
A full migration, whichever direction suits your business.
Platform choice
- Honest comparison of options
- Running costs over three years
- Integration and feature fit
- Recommendation in writing
Magento 1 to 2
- Data Migration Tool runs
- Extensions replaced
- Theme rebuilt, often on Hyvä
- Custom code rewritten
Magento to Shopify or WooCommerce
- Products, variants and images
- Customers and order history
- B2B and pricing rules
- Apps chosen to replace extensions
SEO protection
- Full crawl before the move
- 301 redirects for every URL
- Metadata and schema kept
- Search Console monitoring
Integrations
- ERP, PIM and warehouse reconnected
- Payments and delivery tested
- GA4 and ads tracking rebuilt
- Emails checked
Launch and after
- Rehearsed launch plan
- Quiet-time switchover
- Daily checks for two weeks
- Before and after report
How it works
- AuditCode, extensions, hosting, speed and security checked, with a plain-English report on the risks.
- Plan and priceA staged plan with priorities, timings and fixed costs, so nothing is open-ended.
- Build and testWork done in a proper development and staging setup, with orders, integrations and indexing tested.
- Deploy and supportZero-downtime deployment, monitoring, patches and a developer on hand each month.
Platforms and tools
Questions
Should I move to Magento 2 or another platform?
It depends on your catalogue, integrations, B2B needs and budget. You get a written comparison and an honest recommendation.
Will I lose SEO when moving off Magento?
Not with a proper redirect map and careful launch. Many stores improve rankings thanks to faster pages and cleaner structure.
Can customer accounts and orders be moved?
Yes. Customers and order history move across; passwords usually need a reset, which is handled with a friendly email.
How long does a Magento migration take?
Usually six to sixteen weeks, depending on catalogue size, custom features and integrations.
About Anthony McGrath
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A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
Ready to plan your Magento move?
Tell me what you run now and what is frustrating you. You get an honest recommendation and a migration plan with a fixed price.
Plan your migration