Anthony McGrath

Home › Services › Shopify CRO

Shopify CRO

More sales from the traffic you already have

If your store gets visitors but not enough of them buy, more traffic just costs more money. Shopify CRO finds where shoppers hesitate and fixes it: product pages, mobile layout, cart, checkout and offers, measured so you know what worked.

Get your store reviewedWhat's included
  • 22 years in digital marketing
  • Hands-on: you work with me, not a junior
  • UK, US, Dubai and Australia

By Anthony McGrath · Updated

What does Shopify conversion rate optimisation involve?

Shopify conversion rate optimisation covers research, product pages, cart and checkout, offers, testing and speed and mobile. Most stores lose buyers in the same places: product pages that do not answer the questions people have, mobile layouts that hide the add-to-cart button, surprise delivery costs and slow pages. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.

Best for
Shopify and Shopify Plus stores, from new brands to established retailers
What you get
Research, Product pages, Cart and checkout, Offers, Testing, Speed and mobile
First step
Talk it through: a short call about your store, your products and what is holding sales back.
Where
The UK, the US, Dubai and Australia, working remotely across time zones
Who does the work
Anthony McGrath, hands-on, with 22 years in digital marketing

Why Shopify stores leak sales

Most stores lose buyers in the same places: product pages that do not answer the questions people have, mobile layouts that hide the add-to-cart button, surprise delivery costs and slow pages. Each one is fixable.

Because I build Shopify themes as well as running CRO, fixes go straight into your theme properly, instead of being bolted on with testing tools that slow the store down.

Before and after

An example of a three-month Shopify CRO programme on a mid-sized store.

  • Conversion rate: 1.5% before, 2.2% after
  • Add-to-cart rate: 5.8% before, 8.1% after
  • Average order value: 62 before, 71 after
  • Revenue from the same traffic: 100k a month before, 166k a month after

An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different. Money figures are shown without a currency: the same pattern applies in pounds, dollars, dirhams or Australian dollars.

What's included

A full review of how shoppers move through your store, then the fixes.

Research

  • GA4 funnel and drop-off analysis
  • Heatmaps and session recordings
  • Mobile and desktop walk-throughs
  • Customer surveys and reviews mined

Product pages

  • Images, video and size guides
  • Clear delivery and returns info
  • Reviews and trust placed where they help
  • Sticky add-to-cart on mobile

Cart and checkout

  • Free delivery thresholds
  • Upsells that do not annoy
  • Express payments up front
  • Fewer steps and distractions

Offers

  • Bundles and quantity breaks
  • Launch and seasonal offers
  • Email capture that works
  • Post-purchase upsells

Testing

  • A/B tests where traffic allows
  • Before and after measurement otherwise
  • Clear write-ups of every test
  • Winners built into the theme

Speed and mobile

  • Mobile-first layout fixes
  • Page speed improvements
  • Tap targets and readable text
  • Fewer pop-ups

How it works

  1. Talk it throughA short call about your store, your products and what is holding sales back.
  2. Plan and priceA clear written plan: what gets built, in what order, how long it takes and what it costs.
  3. Build and testBuilt on a copy of your store, tested on real phones, then checked again before anything goes live.
  4. Launch and supportLaunched with tracking checked, then support afterwards so nothing is left half-finished.

Platforms and tools

  • Shopify
  • GA4
  • Microsoft Clarity
  • Hotjar
  • Shoplift
  • Intelligems
  • VWO
  • Klaviyo
  • Judge.me
  • Rebuy

Questions

What is a good conversion rate for Shopify?

Many stores convert between 1% and 3%, depending on the product, price and traffic. The useful question is what your store converts at today and what is stopping it going higher.

Do I need lots of traffic for CRO?

A/B testing needs a fair amount of traffic, but many improvements are clear wins that can be made and measured before and after, even on smaller stores.

How quickly will I see results?

Quick fixes often show within weeks. A full programme usually runs for three months to find and prove the bigger wins.

Will CRO tools slow my store down?

Some do. I keep testing scripts light and build winning changes into the theme itself, so the store stays fast.

Anthony McGrath

About Anthony McGrath

Tip of the day

Avoid tiny split audiences. Combine similar ad sets so Meta gets enough conversion data to exit learning phase.

A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.

Find out where your store loses sales

Send your store link and rough numbers. You get the three changes most likely to lift sales first.

Get your store reviewed