Anthony McGrathWhat does ChatGPT ads management involve?
ChatGPT ads management covers account and setup, targeting and topics, ads and landing pages, tracking, management and reporting. New ad channels reward early movers, but they also come with thin reporting, changing rules and settings that do not behave like Google or Meta. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
Why ChatGPT ads need an experienced hand
New ad channels reward early movers, but they also come with thin reporting, changing rules and settings that do not behave like Google or Meta. Without clean tracking, it is easy to spend for months without knowing whether it worked.
I have run Google, Meta, Microsoft and TikTok ads for over two decades and built my own ChatGPT ads audit tool. You get campaigns set up properly, tracked against real sales and leads, and reported honestly next to the channels you already use.
- Best for
- Businesses and marketing teams that want AI to save time and win more customers, without the hype
- What you get
- Account and setup, Targeting and topics, Ads and landing pages, Tracking, Management, Reporting
- First step
- Talk it through: a short call about your business, your goals and where AI could save time or win more customers.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
What's included
From a first test budget to a fully managed channel.
Account and setup
Advertiser account set up properly; Billing, brand and policy checks; Campaign structure built to learn fast; Budgets and targets agreed around profit.
Targeting and topics
Topics and conversation themes that match buyers; Markets and audiences planned; Exclusions to stop wasted spend; Tested against search intent.
Ads and landing pages
Ad copy written for conversational placements; Landing pages that follow on naturally; Offers and calls to action tested; Variations built and rotated.
Tracking
Conversions tracked on your site; GA4 and UTM tagging set up; Server-side tracking where needed; Leads and sales tied back to the ads.
Management
Weekly checks and changes; Spend moved to what works; Testing plan each month; Policy and platform changes kept up with.
Reporting
Clear monthly report; Results compared with Google and Meta; Cost per lead and return on ad spend; Straight advice on whether to scale.
Before and after
An example of what a structured ChatGPT ads test typically looks like after the first few months.
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different. Money figures are shown without a currency: the same pattern applies in pounds, dollars, dirhams or Australian dollars.
How it works
- Talk it throughA short call about your business, your goals and where AI could save time or win more customers.
- Plan and priceA clear written plan: what gets built or changed, which tools, how long it takes and what it costs.
- Build and testSet up on your real data and tested properly, with a person checking the output before anything goes live.
- Launch and improveLaunched with tracking, so you can see what AI is adding, then improved month by month.
Questions
Can I advertise on ChatGPT?
Yes. OpenAI has started showing ads in ChatGPT and is rolling them out to more advertisers and markets. I can tell you what is available for your market and set up a sensible test.
Are ChatGPT ads worth it?
For many businesses, yes, because people use ChatGPT while they are researching what to buy. The only way to know for your business is a tracked test against your existing channels, which is how I run it.
How much should I spend?
Start with a test budget you are comfortable learning with, usually a few weeks of spend that is big enough to get real conversions. We scale only once the numbers stack up.
Do ChatGPT ads replace Google Ads?
No. They sit alongside search and social. Some customers will find you on Google, some in ChatGPT, and the reporting shows which is more profitable.
Can you audit my existing ChatGPT ads?
Yes. I check the setup, targeting, creative and tracking, and give you a plain-English list of what to fix.
Platforms and tools
About Anthony McGrath
Tip of the day
Avoid tiny split audiences. Combine similar ad sets so Meta gets enough conversion data to exit learning phase.
A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
Want to test ChatGPT ads properly?
Tell me what you sell and what you spend on ads now. You get a clear plan for a tracked test and what it costs.
Talk about ChatGPT ads