Anthony McGrath

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Hyvä themes

Magento Hyvä theme development

The standard Magento frontend loads hundreds of files on every page. Hyvä replaces it with a lean, modern theme built on Tailwind CSS and Alpine.js, so pages load in a fraction of the time and changes take hours instead of days.

Talk about moving to HyväWhat's included
  • 22 years in digital marketing
  • Hands-on: you work with me, not a junior
  • UK, US, Dubai and Australia

By Anthony McGrath · Updated

What does Magento Hyvä theme development involve?

Magento Hyvä theme development covers Hyvä build, Hyvä Checkout, extension compatibility, design, performance and handover. Luma, the default Magento theme, relies on RequireJS, Knockout and large JavaScript bundles. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.

Best for
Magento 2 and Adobe Commerce stores with large catalogues, B2B or complex integrations
What you get
Hyvä build, Hyvä Checkout, Extension compatibility, Design, Performance, Handover
First step
Audit: code, extensions, hosting, speed and security checked, with a plain-English report on the risks.
Where
The UK, the US, Dubai and Australia, working remotely across time zones
Who does the work
Anthony McGrath, hands-on, with 22 years in digital marketing

Why Hyvä is the biggest speed win for Magento

Luma, the default Magento theme, relies on RequireJS, Knockout and large JavaScript bundles. Even heavily optimised Luma stores struggle to pass Core Web Vitals on mobile, which hurts rankings and conversion.

Hyvä starts from a clean, light base. Stores routinely reach top mobile scores, and because the code is simpler, frontend changes are quicker and cheaper. Hyvä Checkout gives the same benefits at the most important step.

Before and after

An example of moving a Magento 2 store from Luma to Hyvä.

  • Mobile PageSpeed score: 19 before, 94 after
  • JavaScript requests per page: 210 before, 12 after
  • Conversion rate: 1.6% before, 2.2% after

An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different.

What's included

A complete Hyvä storefront, built to your brand.

Hyvä build

  • Full Hyvä theme to your design
  • Home, category and product pages
  • Account and basket pages
  • Responsive and accessible

Hyvä Checkout

  • Fast one-page checkout
  • Payment and delivery methods
  • Address lookup
  • Custom checkout fields

Extension compatibility

  • Compatibility modules installed
  • Custom compatibility built
  • Luma fallback where needed
  • Extensions reviewed and trimmed

Design

  • Your existing design improved
  • Or a new design system in Figma
  • Tailwind design tokens
  • Conversion best practice built in

Performance

  • Core Web Vitals passed
  • Optimised images and fonts
  • Full page cache and Varnish
  • Before and after report

Handover

  • Documented components
  • Training for your team
  • Version control and deployment
  • Ongoing support

How it works

  1. AuditCode, extensions, hosting, speed and security checked, with a plain-English report on the risks.
  2. Plan and priceA staged plan with priorities, timings and fixed costs, so nothing is open-ended.
  3. Build and testWork done in a proper development and staging setup, with orders, integrations and indexing tested.
  4. Deploy and supportZero-downtime deployment, monitoring, patches and a developer on hand each month.

Platforms and tools

  • Hyvä Themes
  • Hyvä Checkout
  • Magento 2
  • Adobe Commerce
  • Tailwind CSS
  • Alpine.js
  • Figma
  • Varnish
  • Redis
  • PageSpeed Insights
  • Git

Questions

What is Hyvä?

Hyvä is a modern frontend theme for Magento 2 that replaces the heavy default theme with lean code, making stores much faster.

Will my extensions work with Hyvä?

Many popular extensions have Hyvä compatibility modules. For the rest, I build compatibility or use a fallback, after reviewing which extensions you actually need.

How long does a Hyvä build take?

Most Hyvä projects take six to twelve weeks, depending on the design, the number of extensions and whether Hyvä Checkout is included.

Is Hyvä worth the cost?

For most Magento stores, yes. The speed gain lifts conversion and rankings, and simpler code makes future changes cheaper.

Anthony McGrath

About Anthony McGrath

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A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.

Ready for a faster Magento store?

Send me your store and your extension list. You get a Hyvä plan, a timeline and a fixed price.

Talk about moving to Hyvä