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How-tos: easy setup guides
Free, step-by-step setup guides for Google Ads, Meta Ads, Shopify, Search Console, Bing, Microsoft Clarity, Klaviyo, GoHighLevel, TikTok Ads and Google Merchant Center. Checked every week.
How to set up Google Ads (the right way)
Create a Google Ads account in expert mode, add conversion tracking and launch your first Search campaign without wasting money.
45 minutes · 12 steps · Checked 26 October 2026
Meta AdsHow to set up Meta Ads (Facebook and Instagram)
Set up a Meta business portfolio, ad account, pixel (dataset) and your first campaign so your Facebook and Instagram ads are tracked properly.
45 minutes · 12 steps · Checked 26 October 2026
ShopifyHow to set up a Shopify store
Go from sign-up to a store that takes payments: theme, products, shipping, tax, payments, legal pages and launch checks.
2 to 4 hours · 12 steps · Checked 26 October 2026
Google Search ConsoleHow to set up Google Search Console
Verify your website with Google, submit your sitemap and start seeing which searches bring you visitors.
15 minutes · 10 steps · Checked 26 October 2026
Bing Webmaster ToolsHow to set up Bing Webmaster Tools
Get your site into Bing (which also powers ChatGPT search, Copilot and DuckDuckGo results) in a few minutes.
10 minutes · 8 steps · Checked 26 October 2026
Microsoft ClarityHow to set up Microsoft Clarity (free heatmaps and recordings)
Install Microsoft Clarity to see heatmaps and session recordings of how real visitors use your website, free of charge.
10 minutes · 8 steps · Checked 26 October 2026
KlaviyoHow to set up Klaviyo email marketing
Connect Klaviyo to your store, set up your sending domain and launch the flows that make money from day one.
1 to 2 hours · 10 steps · Checked 26 October 2026
GoHighLevelHow to set up GoHighLevel
Set up a GoHighLevel sub-account with your phone number, email, calendar, pipeline and a first automation to follow up leads.
1 to 2 hours · 10 steps · Checked 26 October 2026
TikTok AdsHow to set up TikTok Ads
Create a TikTok Ads Manager account, install the TikTok pixel and launch a first campaign with creative that fits the platform.
45 minutes · 10 steps · Checked 26 October 2026
Google Merchant CenterHow to set up Google Merchant Center and your product feed
Set up Google Merchant Center, verify your site, add your product feed and get free and paid Shopping listings approved.
1 to 2 hours · 10 steps · Checked 26 October 2026
Google Merchant feedHow to build and fix a Google Shopping product feed
Create a clean product feed with a Google Sheet or file, schedule it to update, and use rules to fix titles and missing data.
1 hour · 10 steps · Checked 26 October 2026
Want this done for you?
I have set these up for over 500 businesses in 22 years. If you would rather spend your time on the business, I can set it up properly, check your tracking and get it working for you.
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