Anthony McGrath

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Magento SEO

Magento SEO that grows organic revenue

Magento can rank extremely well, but out of the box it creates huge numbers of duplicate and filtered URLs. You get the technical control, structure and content that focus Google on your best categories and products, from someone who also develops Magento.

Get your store SEO reviewedWhat's included
  • 22 years in digital marketing
  • Hands-on: you work with me, not a junior
  • UK, US, Dubai and Australia

By Anthony McGrath · Updated

What does Magento SEO involve?

Magento SEO covers technical seo, structure, catalogue, schema, international and reporting. Layered navigation, sorting, multiple store views and product variations can create millions of crawlable URLs. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.

Best for
Magento 2 and Adobe Commerce stores with large catalogues, B2B or complex integrations
What you get
Technical SEO, Structure, Catalogue, Schema, International, Reporting
First step
Audit: code, extensions, hosting, speed and security checked, with a plain-English report on the risks.
Where
The UK, the US, Dubai and Australia, working remotely across time zones
Who does the work
Anthony McGrath, hands-on, with 22 years in digital marketing

Why Magento SEO needs technical depth

Layered navigation, sorting, multiple store views and product variations can create millions of crawlable URLs. Google wastes time on duplicates, and the pages you need to rank get less attention.

Because I work in Magento code, fixes go straight into the store: canonical rules, crawl controls, clean URLs, schema and faster templates. Then categories and products get the content and links they need.

What's included

Technical, catalogue and content SEO for Magento.

Technical SEO

  • Crawl and indexing audit
  • Layered navigation crawl control
  • Canonicals and hreflang
  • XML sitemaps per store view

Structure

  • Category hierarchy and URLs
  • Internal linking
  • Breadcrumbs
  • Redirect clean-up

Catalogue

  • Category content and metadata
  • Product titles and descriptions
  • Image alt text
  • Out-of-stock rules

Schema

  • Product and offer markup
  • Reviews and ratings
  • Breadcrumb and organisation schema
  • Merchant listing eligibility

International

  • Store views and languages
  • hreflang for each market
  • Local currency and content
  • Domains and subfolders

Reporting

  • Search Console and GA4
  • Organic revenue tracking
  • Monthly plain-English report
  • Next actions every month

Before and after

An example of technical and catalogue SEO on a Magento 2 store.

  • Crawlable URLs: 1.9 million before, 46,000 after
  • Organic revenue per month: £22,000 before, £51,000 after
  • Categories in the top 10: 34 before, 118 after

An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different.

How it works

  1. AuditCode, extensions, hosting, speed and security checked, with a plain-English report on the risks.
  2. Plan and priceA staged plan with priorities, timings and fixed costs, so nothing is open-ended.
  3. Build and testWork done in a proper development and staging setup, with orders, integrations and indexing tested.
  4. Deploy and supportZero-downtime deployment, monitoring, patches and a developer on hand each month.

Platforms and tools

  • Magento 2
  • Google Search Console
  • GA4
  • Screaming Frog
  • Sitebulb
  • Ahrefs
  • Semrush
  • Schema.org
  • Google Merchant Center
  • Looker Studio

Questions

Is Magento good for SEO?

Yes, once it is configured properly. It gives you a lot of control, but the defaults create duplicate content that needs managing.

How do you handle layered navigation?

Valuable filter pages are allowed to rank with proper content; the rest are kept out of the index with canonicals, noindex or crawl rules.

Can you help with multiple countries?

Yes. Store views, languages, hreflang and local content for the UK, the US, the UAE, Australia and beyond.

How long until we see results?

Technical fixes can show results in weeks. Catalogue and content improvements grow over three to six months.

Anthony McGrath

About Anthony McGrath

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A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.

Want more revenue from organic search?

Send your store and your most important categories. You get an honest review and a clear plan.

Get your store SEO reviewed