Anthony McGrathWhat does WordPress SEO involve?
WordPress SEO covers technical seo, site structure, on-page, schema and ai search, content plan and reporting. Installing an SEO plugin is not the same as doing SEO. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
- Best for
- Businesses, publishers and service firms running, or moving to, WordPress
- What you get
- Technical SEO, Site structure, On-page, Schema and AI search, Content plan, Reporting
- First step
- Talk it through: a short call about your site, who it is for and what it needs to do better.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
Why WordPress SEO needs a developer's eye
Installing an SEO plugin is not the same as doing SEO. Many WordPress sites have thin archive pages indexed, duplicate content, slow templates, broken internal links and schema that conflicts between plugins.
Because I build WordPress sites, I can fix the technical problems directly in the theme and server, not just report them. Then the content and structure work builds on solid foundations, so rankings grow and stay.
Before and after
An example of six months of technical and content SEO on a WordPress service site.
- Organic clicks per month: 1,240 before, 3,910 after
- Keywords in the top 10: 38 before, 142 after
- Organic enquiries per month: 11 before, 34 after
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different.
What's included
Technical, on-page and content SEO, done hands-on.
Technical SEO
- Crawl and indexing audit
- Canonicals, redirects and 404s fixed
- XML sitemaps and robots rules
- Core Web Vitals improvements
Site structure
- Keyword-led page and category plan
- Internal linking that passes authority
- Clean, readable URLs
- Archive and tag pages tidied
On-page
- Titles, descriptions and headings
- Service and location pages
- Image alt text and file names
- Content refreshed for search intent
Schema and AI search
- Organisation, service and FAQ schema
- Article and review markup
- Answer-first content for AI overviews
- llms.txt and entity clarity
Content plan
- Topics people actually search
- Briefs or finished articles
- Content clusters around services
- Quarterly refresh plan
Reporting
- Search Console and GA4 set up
- Monthly report in plain English
- Rankings, clicks and enquiries
- Next actions every month
How it works
- Talk it throughA short call about your site, who it is for and what it needs to do better.
- Plan and priceA written plan: pages, features, plugins, timings and a fixed price for each stage.
- Build and testBuilt on a staging copy, tested on real phones and browsers, checked for speed and accessibility.
- Launch and look afterLaunched with redirects, tracking and backups in place, then kept updated and secure.
Platforms and tools
Questions
How long does WordPress SEO take to work?
Technical fixes can show results within weeks. Content and authority build over three to six months, and keep compounding after that.
Yoast or Rank Math?
Both are fine when set up properly. I will work with whichever you have, and make sure it is not fighting with your theme or other plugins.
Do you do local SEO?
Yes. Location pages, Google Business Profile and local schema for businesses serving towns and cities in the UK, the US, Dubai and Australia.
Can you help us appear in AI answers?
Yes. Clear, answer-first content, strong schema and a well-defined business entity all help your site get cited in AI overviews and assistants.
About Anthony McGrath
Tip of the day
Avoid tiny split audiences. Combine similar ad sets so Meta gets enough conversion data to exit learning phase.
A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
Want more people finding your site?
Send your site and the searches you want to win. You get an honest view of what is holding you back and a plan to fix it.
Get your SEO reviewed