Anthony McGrath

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AI lead generation

More of the right leads, found by AI

Most outreach fails because it goes to the wrong people with the same message. AI can research every prospect, score how well they fit, write a message that is actually about them and follow up at the right time. I build that system and set up the sending properly, so emails land in inboxes, not spam.

Talk about lead generationWhat's included
  • 22 years in digital marketing
  • Hands-on: you work with me, not a junior
  • UK, US, Dubai and Australia

By Anthony McGrath · Updated

What does AI lead generation involve?

AI lead generation covers targeting, AI scoring, personal outreach, deliverability, follow-up and crm and reporting. Sending more generic emails just burns your domain and your reputation. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.

Best for
Businesses and marketing teams that want AI to save time and win more customers, without the hype
What you get
Targeting, AI scoring, Personal outreach, Deliverability, Follow-up and CRM, Reporting
First step
Talk it through: a short call about your business, your goals and where AI could save time or win more customers.
Where
The UK, the US, Dubai and Australia, working remotely across time zones
Who does the work
Anthony McGrath, hands-on, with 22 years in digital marketing

Why AI lead generation works when it is done carefully

Sending more generic emails just burns your domain and your reputation. The gains from AI come from relevance: better targeting, real research on each prospect and messages that give them a reason to reply.

I have built my own AI lead finding and outreach tools, so I know where it works and where it does not. You get proper targeting, warmed-up sending domains, tracking of replies and meetings, and a person checking the messages.

Before and after

An example of what moving from generic outreach to AI-researched outreach typically looks like.

  • Reply rate: 1.2% before, 6.5% after
  • Meetings booked each month: 3 before, 14 after
  • Emails landing in spam: 30% before, 4% after
  • Hours on prospecting each week: 12 before, 3 after

An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different.

What's included

From a one-off prospect list to a full outbound system.

Targeting

  • Ideal customer profile defined
  • Prospects found from trusted sources
  • Decision makers identified
  • Existing customers excluded

AI scoring

  • Each prospect scored on fit
  • Website and online presence reviewed by AI
  • Buying signals spotted
  • Only the best leads contacted

Personal outreach

  • Emails written about each business
  • Follow-ups that adapt to replies
  • LinkedIn messages drafted
  • Your approval on templates

Deliverability

  • Separate sending domains set up
  • SPF, DKIM and DMARC
  • Mailbox warm-up
  • Email lists checked before sending

Follow-up and CRM

  • Replies sorted by AI
  • Meetings booked into your calendar
  • Leads pushed to your CRM
  • Hot replies flagged instantly

Reporting

  • Open, reply and meeting rates
  • Cost per meeting booked
  • What messages work best
  • UK GDPR and PECR considered

How it works

  1. Talk it throughA short call about your business, your goals and where AI could save time or win more customers.
  2. Plan and priceA clear written plan: what gets built or changed, which tools, how long it takes and what it costs.
  3. Build and testSet up on your real data and tested properly, with a person checking the output before anything goes live.
  4. Launch and improveLaunched with tracking, so you can see what AI is adding, then improved month by month.

Platforms and tools

  • OpenAI
  • Claude
  • Smartlead
  • Instantly
  • Apollo
  • Google Workspace
  • Cloudflare
  • Serper
  • HubSpot
  • Pipedrive
  • GoHighLevel
  • Calendly
  • LinkedIn
  • n8n

Questions

Is AI cold email legal in the UK?

B2B email to corporate addresses is allowed under PECR if it is relevant and gives a clear way to opt out, with UK GDPR rules on data. I set campaigns up with that in mind.

Will my emails go to spam?

Not if sending is set up properly. I use separate warmed-up domains, authentication and sensible volumes, and check lists before sending.

Does AI write every email?

AI drafts a personal opening and angle for each prospect from their website and details. You approve the templates and the rules, and I check the output.

Who are the leads?

Businesses and decision makers that match the ideal customer profile we agree, found from sources like business directories, maps listings, company data and LinkedIn.

How quickly will I see meetings?

Sending domains need two to three weeks of warm-up. After that, most campaigns start booking meetings within the first month.

Anthony McGrath

About Anthony McGrath

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A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.

Want a steadier flow of good leads?

Tell me who your best customers are. You get a plan for finding more of them with AI and what it costs.

Talk about lead generation