Anthony McGrathWhat does AI SEO and generative engine optimisation involve?
AI SEO and generative engine optimisation covers AI visibility audit, content ai can quote, technical and schema, authority and mentions, Google AI Overviews and tracking and reporting. AI tools do not rank ten blue links. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
- Best for
- Businesses and marketing teams that want AI to save time and win more customers, without the hype
- What you get
- AI visibility audit, Content AI can quote, Technical and schema, Authority and mentions, Google AI Overviews, Tracking and reporting
- First step
- Talk it through: a short call about your business, your goals and where AI could save time or win more customers.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
Why AI search needs its own plan
AI tools do not rank ten blue links. They read a handful of trusted sources, pull out clear answers and name the businesses they are confident about. Pages written for old-style SEO are often too vague or too padded for AI to quote.
GEO builds on good SEO rather than replacing it. I fix the technical basics, rewrite key pages so they answer real questions plainly, add the structured data AI tools rely on and build mentions on the sites they trust, then measure how often you are cited.
Before and after
An example of what a few months of AI search work typically looks like for a service business.
- AI tools citing the business (out of 4): 0 before, 3 after
- Monthly visits from AI tools: 40 before, 620 after
- AI Overview appearances: 3 before, 27 after
- Leads from AI search each month: 1 before, 14 after
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different.
What's included
A full AI visibility programme, or a one-off audit with a clear fix list.
AI visibility audit
- What ChatGPT, Gemini and Perplexity say about you
- Which competitors get cited instead
- Prompts your customers actually use
- A ranked list of fixes
Content AI can quote
- Clear question-and-answer sections
- Pages rewritten for plain, direct answers
- Comparison and "best for" content
- Facts, figures and sources AI trusts
Technical and schema
- Organisation, service and FAQ schema
- llms.txt and AI crawler access
- Fast, clean pages AI bots can read
- Bing and IndexNow submission
Authority and mentions
- Reviews and directory listings
- Mentions on trusted industry sites
- Digital PR and expert quotes
- Consistent details everywhere
Google AI Overviews
- Pages shaped for AI Overviews and AI Mode
- Featured snippet and People Also Ask wins
- Google Business Profile tidy-up
- Search Console tracking
Tracking and reporting
- AI referral traffic in GA4
- Monthly citation checks across AI tools
- Leads from AI search counted
- Plain-English monthly report
How it works
- Talk it throughA short call about your business, your goals and where AI could save time or win more customers.
- Plan and priceA clear written plan: what gets built or changed, which tools, how long it takes and what it costs.
- Build and testSet up on your real data and tested properly, with a person checking the output before anything goes live.
- Launch and improveLaunched with tracking, so you can see what AI is adding, then improved month by month.
Platforms and tools
Latest AI SEO and GEO news
Short, plain-English updates on what is changing and what to do about it.
Shopify integrates AI knowledge base into Merchant Admin
Shopify embeds its AI knowledge base in Merchant Admin, easing management of store policies and FAQs for AI shopping agents.
Read the updateAI search is a branding channel, not just clicks
AI search sends few clicks but has a strong impact on brand awareness and buying decisions, making it a key marketing channel.
Read the updateFix Your Google Business Profile for Better AI Search Results
Google Business Profile inconsistencies hurt AI search rankings for professional services. Align name, category, and description for better local AI results.
Read the updateGoogle's AI Search Shakes Up Online Publishing
Google's new AI search summaries reduce site visits, forcing online publishers to adapt their SEO and advertising approaches.
Read the updateWhy UK Retail Brands Are Missing Out on AI Search
Many UK retail brands are failing to provide the data that AI shopping agents need to find them. Here is how to fix your store catalogue for AI search.
Read the updateGoogle Search Update Adds Agents and Universal Cart
Google expands agentic AI capabilities in search with new information agents and a Universal Cart, changing how shoppers research and buy.
Read the updateQuestions
What is GEO?
Generative engine optimisation: making your business more likely to be found, understood and recommended by AI tools like ChatGPT, Gemini, Perplexity and Google AI Overviews.
Is AI SEO different from normal SEO?
It builds on it. Good technical SEO still matters, but AI tools favour clear answers, structured data, trusted mentions and consistent facts, so the content and authority work is different.
Can you guarantee ChatGPT will recommend me?
No one can honestly guarantee that. What I can do is remove the reasons AI tools skip you, build the signals they rely on and show you the results each month.
How do you measure AI visibility?
By checking the prompts your customers use across the main AI tools each month, and by tracking visits and leads from AI sources in GA4.
How long does it take?
Technical and content fixes can show in AI answers within weeks. Building authority through mentions and reviews takes a few months.
About Anthony McGrath
Tip of the day
Avoid tiny split audiences. Combine similar ad sets so Meta gets enough conversion data to exit learning phase.
A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
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