Anthony McGrath

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WooCommerce setup

WooCommerce store setup, done properly

A new store has a lot of moving parts: products, payments, delivery rules, tax, emails, policies, SEO and tracking. You get all of it set up properly the first time, with a fast design built to convert and a store your team can run.

Talk about your new storeWhat's included
  • 22 years in digital marketing
  • Hands-on: you work with me, not a junior
  • UK, US, Dubai and Australia

By Anthony McGrath · Updated

What does WooCommerce store setup involve?

WooCommerce store setup covers design, products, payments and tax, delivery, marketing and launch. Stores built in a rush pay for it later: slow pages, confusing delivery charges, broken tax, missing tracking and plugins that fight each other. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.

Why setup decides how the store performs

Stores built in a rush pay for it later: slow pages, confusing delivery charges, broken tax, missing tracking and plugins that fight each other. Fixing those after launch costs more than doing them right.

I set up the store as a business, not just a website. Payments, delivery, tax, emails and tracking are tested with real orders before launch, and the design is built around what makes shoppers buy.

Best for
WooCommerce stores, from new shops to established retailers with big catalogues
What you get
Design, Products, Payments and tax, Delivery, Marketing, Launch
First step
Talk it through: a short call about your store, your products and what is holding sales back.
Where
The UK, the US, Dubai and Australia, working remotely across time zones
Who does the work
Anthony McGrath, hands-on, with 22 years in digital marketing

What's included

Everything you need to launch, and nothing you do not.

Design

Fast block theme, not a bloated template; Product, collection and home pages; Mobile-first checkout; Brand colours, fonts and imagery.

Products

Products, variations and attributes; Categories and filters; Product imports from spreadsheets; Reviews and trust badges.

Payments and tax

Stripe, PayPal, Apple Pay and Google Pay; VAT, sales tax and GST set up; Multi-currency where needed; Fraud protection.

Delivery

Shipping zones and rates; Free delivery thresholds; Courier and label integrations; Click and collect.

Marketing

Email signup and Klaviyo or Mailchimp; Google Shopping and Meta catalogue feeds; Discount codes and sales; Abandoned cart emails.

Launch

SEO basics and schema; GA4 and ads conversion tracking; Test orders end to end; Training for your team.

Before and after

An example of a store rebuilt with proper setup compared with its rushed first version.

Conversion rate2.0%Before: 0.9%+122%
Checkout steps1 pageBefore: 4 pages−75%
Mobile PageSpeed score82Before: 35+134%

An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different.

How it works

  1. Talk it throughA short call about your store, your products and what is holding sales back.
  2. Plan and priceA clear plan: what gets built or fixed, which plugins stay or go, timings and cost.
  3. Build on stagingEvery change made on a staging copy with real orders tested end to end, never on the live shop.
  4. Launch and supportLaunched with payments, emails and tracking checked, then ongoing updates and support.

Questions

How long does it take to set up a WooCommerce store?

Most stores take three to six weeks, depending on the number of products, the design and any integrations.

Is WooCommerce or Shopify better for a new store?

It depends on your products, budget and how much control you need. I build on both, so I will recommend whichever genuinely suits you.

Can you import my products?

Yes. From spreadsheets, suppliers or another platform, including variations, images and stock levels.

Can I run the store myself after launch?

Yes. You get training and simple notes, and I am on hand for support if you need it.

Platforms and tools

  • WooCommerce
  • WordPress
  • Block themes
  • WooPayments
  • Stripe
  • PayPal
  • Royal Mail Click & Drop
  • ShipStation
  • Klaviyo
  • Google Merchant Center
  • Meta Commerce
  • GA4
Anthony McGrath

About Anthony McGrath

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A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.

Ready to launch your store?

Tell me what you sell and where. You get a plan, a timeline and a fixed price for your new WooCommerce store.

Talk about your new store