Anthony McGrathWhat does Shopify migration involve?
Shopify migration covers data, seo, design, integrations, tracking and switch-over. Most migration problems come from the details: missing redirects, product variants that do not map cleanly, customer passwords, broken reviews and tracking that quietly stops working. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
Where migrations go wrong, and how to avoid it
Most migration problems come from the details: missing redirects, product variants that do not map cleanly, customer passwords, broken reviews and tracking that quietly stops working. Each one costs traffic or sales after launch.
A careful migration plans for all of it before anything moves. You get a full redirect map, a data check, a test store to review and a switch-over plan timed for your quietest hours.
- Best for
- Shopify and Shopify Plus stores, from new brands to established retailers
- What you get
- Data, SEO, Design, Integrations, Tracking, Switch-over
- First step
- Talk it through: a short call about your store, your products and what is holding sales back.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
What's included
A complete move, planned and tested end to end.
Data
Products, variants and images; Customers and order history; Reviews and gift cards; Blog posts and pages.
SEO
Full URL redirect map; Titles, descriptions and headings kept; Structured data rebuilt; Search Console monitored after launch.
Design
Your design rebuilt on a Shopify theme; Or a fresh design at the same time; Mobile-first layouts; Speed checked before launch.
Integrations
Payments and shipping; ERP, warehouse and accounting; Email platform and lists; Subscriptions and loyalty.
Tracking
GA4 and Google Ads conversions; Meta Pixel and Conversions API; Product feeds for Google and Meta; Revenue checked against Shopify.
Switch-over
A test store to review; Launch timed for quiet hours; DNS and domain moved; Checks in the first 30 days.
Before and after
An example of a planned migration compared with a rushed one, eight weeks after launch.
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different.
How it works
- Talk it throughA short call about your store, your products and what is holding sales back.
- Plan and priceA clear written plan: what gets built, in what order, how long it takes and what it costs.
- Build and testBuilt on a copy of your store, tested on real phones, then checked again before anything goes live.
- Launch and supportLaunched with tracking checked, then support afterwards so nothing is left half-finished.
Questions
Will I lose my Google rankings?
Not if it is done properly. Every old URL is redirected to its new page, and titles, content and structured data are kept, so search engines carry rankings across.
Can customer accounts be moved?
Customer details and order history can be moved. Passwords cannot be transferred for security reasons, so customers are invited to set a new one, usually with a friendly email.
How long does a migration take?
Most migrations take four to ten weeks depending on the size of the catalogue, the integrations and whether the design changes at the same time.
Which platforms can you migrate from?
WooCommerce, Magento and Adobe Commerce, BigCommerce, Wix, Squarespace, PrestaShop, OpenCart and custom carts.
Platforms and tools
About Anthony McGrath
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A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
Thinking of moving to Shopify?
Tell me where you are now and what you sell. You get a migration plan and the risks to watch for.
Plan your migration