Anthony McGrathWhat does ecommerce SEO involve?
Ecommerce SEO covers technical, categories, products, content, authority and reporting. Category pages are usually the biggest opportunity: they match searches with real buying intent and, with the right structure and copy, can outrank marketplaces and big retailers. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
Where ecommerce SEO wins
Category pages are usually the biggest opportunity: they match searches with real buying intent and, with the right structure and copy, can outrank marketplaces and big retailers.
Technical problems hold many stores back: duplicate URLs from filters and variants, slow pages and thin product content. Fixing them first makes every other SEO effort count.
- Best for
- Websites and online stores that already get steady traffic
- What you get
- Technical, Categories, Products, Content, Authority, Reporting
- First step
- Measure: analytics, heatmaps, recordings and a walk through your site as a customer, to find where people drop out.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
What's included
Technical, on-page, content and links, focused on revenue.
Technical
Crawling and indexing; Faceted navigation and duplicates; Site speed and Core Web Vitals; Migrations without lost rankings.
Categories
Keyword research by category; Copy and FAQs; Internal linking; New categories for demand.
Products
Titles and descriptions; Structured data and reviews; Variants and out-of-stock handling; Images and alt text.
Content
Buying guides; Comparisons and best-of pages; Blog content linked to products; Seasonal content plans.
Authority
Digital PR and links; Brand mentions; Supplier and partner links; AI search citations.
Reporting
Organic revenue and orders; Rankings for buying terms; Search Console insights; Monthly summary.
Before and after
An example of a year of ecommerce SEO on a growing store.
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different. Money figures are shown without a currency: the same pattern applies in pounds, dollars, dirhams or Australian dollars.
How it works
- MeasureAnalytics, heatmaps, recordings and a walk through your site as a customer, to find where people drop out.
- PrioritiseA ranked list of fixes and test ideas, scored on likely impact and effort.
- TestChanges tested properly (A/B where the traffic allows), so you know what worked and why.
- Roll out and repeatWinners go live, losers are learned from, and the next round starts.
Questions
How is ecommerce SEO different?
Stores have thousands of similar pages, filters and variants, so technical SEO and category pages matter far more than on a normal website.
How long until SEO pays off?
Technical fixes can show results within weeks; category and content work usually shows clear growth in three to six months, and builds from there.
Can you help us rank in several countries?
Yes. International SEO for the UK, the US, the UAE and Australia, with hreflang and local pages where needed.
Do you cover AI search?
Yes. Structured data, clear product facts and helpful content help your store appear in Google AI Overviews, ChatGPT and Gemini answers.
Platforms and tools
About Anthony McGrath
Tip of the day
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A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
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