Anthony McGrathHome › Training and consulting
Training and consultingTraining that makes your team better at marketing
In-house or remote. Staff, managers and managing directors. Agencies and businesses.
22 years of hands-on paid media, tracking and websites, turned into practical training your team can use the next morning. Sessions are built around your accounts, your tools and your goals, not a slide deck that could be for anyone. I also work as a remote consultant when you want an experienced second opinion on your online marketing.
- Built around your own accounts
- From new starters to the board
- In person across the UK or live online
By Anthony McGrath · Updated
What I train
Pick one topic for a half day, or build a programme across several. Every session uses real examples, ideally from your own accounts.
Google Ads
- Search, Shopping, Performance Max and YouTube
- Account structure, keywords and match types
- Bidding: target CPA, target ROAS and budgets
- Reading the numbers and finding wasted spend
- Writing ads and assets that get clicked
- Auditing an account step by step
Meta Ads
- Facebook and Instagram campaign setup
- Audiences, creative testing and budgets
- Advantage+ and when to use it
- The pixel and Conversions API
- Reporting that matches what the business sees
- Scaling without wrecking results
Tracking and analytics
- GA4 that people actually understand
- Google Tag Manager for marketers
- Conversions, Enhanced Conversions and consent
- Server-side tracking explained simply
- Spotting broken tracking before it costs you
- Dashboards in Looker Studio
Websites, SEO and AI
- What makes a landing page convert
- SEO basics every marketer should know
- Getting found in ChatGPT and AI answers
- Using AI tools safely and well at work
- Ecommerce: Shopify, WooCommerce and feeds
- Speed, testing and CRO
For managing directors
- What good marketing looks like, without the jargon
- The numbers to ask for every month
- How to brief and judge an agency or a hire
- Setting budgets from margin, not guesswork
- Questions that expose a weak report
- Building a plan the whole business can follow
For agencies
- Upskilling account managers and executives
- Audit and onboarding processes
- Client reporting that keeps clients
- Tracking standards across every account
- Pitching and proving value
- Training new starters faster
How it can run
Choose what suits your team and diary.
In-house training
- At your office anywhere in the UK
- Half day or full day workshops
- Hands-on, on your own accounts
- Up to a whole team in the room
Remote training
- Live online sessions, anywhere in the world
- Shorter sessions that fit round the working day
- Recorded for people who miss it
- Screen-share walkthroughs of your accounts
One-to-one coaching
- For managing directors and marketing leads
- Regular calls on your priorities
- Plain-English answers to real questions
- Confidential and focused on decisions
Remote consulting
- An experienced second opinion on your marketing
- Account and tracking reviews with a fix list
- Strategy, budgets and planning
- Ongoing monthly support if you want it
Who it is for
How it works
- A short callWe talk about your team, what they already know and what you want to change.
- A plan and a priceYou get an outline of the sessions, the format and what it costs.
- Training built around youSessions use your accounts and examples, with time for questions.
- Notes and follow-upEveryone gets notes and checklists, with optional follow-up calls to keep it going.
Questions
What training do you offer?
Practical training in Google Ads, Meta Ads, GA4 and tracking, SEO, landing pages, ecommerce and using AI tools, for staff, managers and managing directors. Sessions can run in-house at your office or live online.
Do you train teams in-house?
Yes. I run half day and full day workshops at your office anywhere in the UK, working on your own accounts so the training is directly useful.
Can you train our managing director or owners?
Yes. Director sessions skip the jargon and focus on the numbers to ask for, how to judge an agency or a hire, and how to set budgets from margin.
Do you train agency staff?
Yes. I help agencies upskill account managers and executives, tighten audits and onboarding, and set tracking and reporting standards across every client.
Do you offer remote consulting?
Yes. I work as a remote online marketing consultant: account and tracking reviews, strategy and budget planning, or ongoing monthly support.
How much does training cost?
It depends on the format, the number of people and how much is built around your accounts. Get in touch and you will get a clear outline and price.
Want your team sharper at marketing?
Tell me who needs training and what you want to change. You get a straight answer on what would help and what it costs.
Talk about trainingWant it done for you instead? See all services, tracking and web development.