Anthony McGrathWhat does Shopify Plus development involve?
Shopify Plus development covers checkout, Shopify Functions, B2B and wholesale, international, automation and migrations. Plus costs serious money each month. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
- Best for
- Shopify and Shopify Plus stores, from new brands to established retailers
- What you get
- Checkout, Shopify Functions, B2B and wholesale, International, Automation, Migrations
- First step
- Talk it through: a short call about your store, your products and what is holding sales back.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
Getting your money's worth from Shopify Plus
Plus costs serious money each month. Many brands upgrade and then use little more than they had on Advanced: the checkout is untouched, Flow is unused and B2B runs through a separate app. That is money left on the table.
I help Plus merchants use what they are paying for: checkout extensions that lift order value, Functions for discounts and delivery rules, Flow automations that save staff hours, and Markets set up properly for each country you sell in.
Before and after
An example of what a Plus store using checkout and automation properly can see.
- Average order value: 84 before, 97 after
- Checkout completion: 58% before, 66% after
- Staff hours on manual tasks per week: 14 before, 4 after
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different. Money figures are shown without a currency: the same pattern applies in pounds, dollars, dirhams or Australian dollars.
What's included
Everything that makes Plus worth the upgrade, built and maintained.
Checkout
- Checkout extensibility and UI extensions
- Post-purchase upsells
- Custom fields, messages and trust badges
- Moving off checkout.liquid safely
Shopify Functions
- Custom discount logic
- Delivery and payment rules
- Tiered and bundle pricing
- Cart and checkout validation
B2B and wholesale
- Native Shopify B2B set up
- Company accounts and price lists
- Payment terms and net 30
- Quick order and reorder pages
International
- Shopify Markets per country
- Currencies, languages and duties
- Local domains and SEO
- Region-specific catalogues
Automation
- Shopify Flow workflows
- Launchpad for sales and drops
- Inventory and tagging automation
- ERP, 3PL and CRM integrations
Migrations
- Magento, Salesforce Commerce and WooCommerce to Plus
- Redirects that keep your rankings
- Customer and order history moved
- Tracking rebuilt and tested
How it works
- Talk it throughA short call about your store, your products and what is holding sales back.
- Plan and priceA clear written plan: what gets built, in what order, how long it takes and what it costs.
- Build and testBuilt on a copy of your store, tested on real phones, then checked again before anything goes live.
- Launch and supportLaunched with tracking checked, then support afterwards so nothing is left half-finished.
Platforms and tools
Questions
Are you a Shopify Plus agency?
I work like a small specialist agency without the overheads: you deal directly with the developer doing the work, from planning to launch.
Do I need to move off checkout.liquid?
Yes. Shopify has replaced checkout.liquid with checkout extensibility. I migrate customisations to extensions and Functions, and test every payment and delivery path.
Can you set up B2B on Plus?
Yes. Native Shopify B2B with company accounts, price lists, payment terms and a wholesale ordering experience, all in the same store as your retail customers.
Can you help us sell internationally?
Yes. Markets, currencies, languages, duties and local domains, set up for the UK, the US, the UAE, Australia or wherever you sell.
About Anthony McGrath
Tip of the day
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A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
Make Shopify Plus pay for itself
Tell me what you sell, where, and what frustrates you about the store today. You get a prioritised plan of what Plus can do for you.
Talk about your Plus store