Anthony McGrathWhat does WooCommerce migration involve?
WooCommerce migration covers platform moves, data, design and features, seo protection, payments and tracking and launch and after. Store migrations lose money when URLs change without redirects, product data arrives incomplete, customer accounts stop working or tracking breaks so nobody notices sales falling. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
- Best for
- WooCommerce stores, from new shops to established retailers with big catalogues
- What you get
- Platform moves, Data, Design and features, SEO protection, Payments and tracking, Launch and after
- First step
- Talk it through: a short call about your store, your products and what is holding sales back.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
Why store migrations go wrong
Store migrations lose money when URLs change without redirects, product data arrives incomplete, customer accounts stop working or tracking breaks so nobody notices sales falling.
I plan migrations around revenue. Everything is mapped and test-migrated first, payments and emails are tested with real orders, and the store is monitored daily after launch until traffic and sales are stable.
What's included
Every part of the store, moved and tested.
Platform moves
- Magento to WooCommerce
- Shopify to WooCommerce and back
- WooCommerce to Shopify
- BigCommerce, OpenCart and PrestaShop
Data
- Products, variations and images
- Customers and order history
- Reviews and ratings
- Coupons and gift cards where possible
Design and features
- Theme rebuilt or improved
- Apps and extensions replaced
- Subscriptions moved carefully
- Integrations reconnected
SEO protection
- Full crawl before the move
- 301 redirects for every URL
- Metadata and schema kept
- Search Console checks
Payments and tracking
- Payment gateways tested
- Order emails checked
- GA4 and ads conversions rebuilt
- Revenue reconciled
Launch and after
- Launched at a quiet time
- Daily checks for two weeks
- Issues fixed quickly
- Before and after report
Before and after
An example of a planned Magento 1 to WooCommerce migration.
- Organic revenue, 90 days after the move: 100% before, 112% after
- Monthly platform and hosting costs: £1,150 before, £290 after
- Mobile PageSpeed score: 22 before, 79 after
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different.
How it works
- Talk it throughA short call about your store, your products and what is holding sales back.
- Plan and priceA clear plan: what gets built or fixed, which plugins stay or go, timings and cost.
- Build on stagingEvery change made on a staging copy with real orders tested end to end, never on the live shop.
- Launch and supportLaunched with payments, emails and tracking checked, then ongoing updates and support.
Platforms and tools
Questions
Will I lose my rankings if I change platform?
Not if it is done properly. Every URL is mapped and redirected, and the SEO basics are kept or improved.
Can customers keep their accounts?
Customer accounts and order history can be moved. Passwords usually need resetting, which I handle with a friendly email.
Should I move to Shopify or WooCommerce?
I build on both. You get an honest recommendation based on your products, team, integrations and running costs.
How long does a migration take?
Most store migrations take four to ten weeks, depending on the size of the catalogue and the integrations involved.
About Anthony McGrath
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A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
Planning a platform move?
Tell me what you run now and where you want to be. You get a migration plan, a timeline and a fixed price.
Plan your migration