Anthony McGrathWhat does sales funnel optimisation involve?
Sales funnel optimisation covers mapping, traffic to page, lead capture, follow-up, sales stage and measurement. Traffic arrives on a page that does not match the ad. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
Most funnels leak in the same places
Traffic arrives on a page that does not match the ad. Forms ask too much. Leads wait hours for a reply. Follow-ups stop after one email. Each step loses people, and together they can halve your sales.
Optimising the funnel as a whole works better than tweaking one page. A faster reply or a better follow-up sequence is often worth more than any change to the website.
- Best for
- Service businesses, coaches, course creators and B2B firms that sell through leads or calls
- What you get
- Mapping, Traffic to page, Lead capture, Follow-up, Sales stage, Measurement
- First step
- Map it: every step from first click to sale, with the numbers at each stage.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
What's included
From the first click to the sale, and after.
Mapping
Every step from ad to sale; Numbers and drop-off at each stage; Time between steps; What each leak costs per month.
Traffic to page
Ad and page message match; Landing pages per audience; Speed on mobile; Clear next step.
Lead capture
Forms and lead magnets; Quizzes and calculators; Booking and call options; Chat and WhatsApp.
Follow-up
Instant replies; Email and SMS sequences; Reminders for booked calls; Lead scoring.
Sales stage
Offers and pricing pages; Proposals and quotes; Objection handling; CRM stages and tasks.
Measurement
End-to-end tracking; Lead quality back to the ads; Revenue by source; A dashboard for every stage.
Before and after
An example of fixing reply speed, forms and follow-ups in a lead generation funnel.
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different. Money figures are shown without a currency: the same pattern applies in pounds, dollars, dirhams or Australian dollars.
How it works
- Map itEvery step from first click to sale, with the numbers at each stage.
- Find the leaksWhere people drop out, why, and what it is costing you each month.
- Build and fixPages, forms, offers, emails and follow-ups built or rebuilt.
- Track and improveEach stage measured, so you can see the funnel getting better week by week.
Questions
What is sales funnel optimisation?
Improving each step people take from first hearing about you to buying, so more of them make it through. It covers ads, pages, forms, follow-ups and the sales process.
Where do most funnels leak?
Usually at the landing page, the form and the follow-up. Slow replies alone lose a large share of leads.
Do I need special funnel software?
Not necessarily. Funnels can be built on your existing site and CRM, or on tools like GoHighLevel or ClickFunnels if they suit you better.
How do you measure a funnel?
With tracking at each stage, from ad click to sale, and lead quality sent back to the ad platforms so they find more of the right people.
Platforms and tools
About Anthony McGrath
Tip of the day
Avoid tiny split audiences. Combine similar ad sets so Meta gets enough conversion data to exit learning phase.
A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
See where your funnel leaks
Tell me how people find you and what happens next. You get a map of the leaks and what to fix first.
Get your funnel mapped