Anthony McGrathWhat does lead generation funnels involve?
Lead generation funnels covers offers, traffic, capture, follow-up, qualifying and feedback to ads. Cheap leads that never buy waste your team's time. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
- Best for
- Service businesses, coaches, course creators and B2B firms that sell through leads or calls
- What you get
- Offers, Traffic, Capture, Follow-up, Qualifying, Feedback to ads
- First step
- Map it: every step from first click to sale, with the numbers at each stage.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
Quality, not just quantity
Cheap leads that never buy waste your team's time. The funnel is built to qualify as well as capture: the right questions on the form, the right offer and lead quality fed back to the ads.
Speed matters too. The chance of reaching a lead falls fast after the first few minutes, so instant replies and reminders are part of every funnel.
What's included
Everything from the ad to the booked call.
Offers
- Lead magnets: guides, checklists, calculators
- Free audits and consultations
- Quizzes and assessments
- Webinars and events
Traffic
- Google, Meta, LinkedIn and TikTok ads
- Lead form ads where they fit
- Audiences built from your customers
- Retargeting
Capture
- Landing pages per audience
- Qualifying questions
- Multi-step forms
- Click-to-call and WhatsApp
Follow-up
- Instant email and SMS replies
- Booking links
- Nurture sequences
- Sales alerts
Qualifying
- Lead scoring
- Routing to the right person
- CRM stages
- Disqualifying poor fits
Feedback to ads
- Offline conversions to Google and Meta
- Lead value by source
- Campaigns optimised for sales
- Monthly reporting
Before and after
An example of moving a service business from a contact page to a lead funnel.
- Leads per month: 30 before, 95 after
- Qualified leads: 40% before, 68% after
- Cost per qualified lead: 120 before, 54 after
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different. Money figures are shown without a currency: the same pattern applies in pounds, dollars, dirhams or Australian dollars.
How it works
- Map itEvery step from first click to sale, with the numbers at each stage.
- Find the leaksWhere people drop out, why, and what it is costing you each month.
- Build and fixPages, forms, offers, emails and follow-ups built or rebuilt.
- Track and improveEach stage measured, so you can see the funnel getting better week by week.
Platforms and tools
Questions
What is a lead generation funnel?
A set of steps that turns strangers into qualified leads: an ad, a page with an offer, a form that captures and qualifies, and an instant follow-up.
Which ad platforms work best for leads?
It depends on your market. Google Search catches people already looking; Meta and TikTok create demand; LinkedIn suits B2B. Most businesses do best with a mix.
How do you improve lead quality?
With the right offer, qualifying questions on the form and by sending lead quality back to the ad platforms, so they find more of the people who buy.
Do you work with B2B businesses?
Yes. B2B funnels with LinkedIn, Google and content offers, connected to HubSpot, Salesforce or Pipedrive.
About Anthony McGrath
Tip of the day
Avoid tiny split audiences. Combine similar ad sets so Meta gets enough conversion data to exit learning phase.
A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
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