Anthony McGrath

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AI marketing

AI marketing services that actually pay

AI can write, sort, score, answer and test faster than any team. It can also produce a lot of confident rubbish. I set up AI across your marketing where it genuinely earns its keep: getting found in AI search, ads in ChatGPT, chatbots that book calls, automations that save hours and content that still sounds like you.

Talk about AI for your businessWhat's included
  • 22 years in digital marketing
  • Hands-on: you work with me, not a junior
  • UK, US, Dubai and Australia

By Anthony McGrath · Updated

What does AI marketing services involve?

AI marketing services covers AI search visibility, ads in ai platforms, chatbots and assistants, automation, content and creative and strategy and training. Most businesses have tried AI and found it either too generic or too much work to keep on top of. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.

Best for
Businesses and marketing teams that want AI to save time and win more customers, without the hype
What you get
AI search visibility, Ads in AI platforms, Chatbots and assistants, Automation, Content and creative, Strategy and training
First step
Talk it through: a short call about your business, your goals and where AI could save time or win more customers.
Where
The UK, the US, Dubai and Australia, working remotely across time zones
Who does the work
Anthony McGrath, hands-on, with 22 years in digital marketing

Why work with a marketer who builds with AI

Most businesses have tried AI and found it either too generic or too much work to keep on top of. The tools are not the problem. The problem is using them without a plan, without your own data and without someone checking what comes out.

I have run paid media, tracking and websites for 22 years and now build AI tools every day. You get one person who understands the marketing, the technology and the numbers, so AI goes where it makes or saves money, and nowhere else.

What's included

Pick one area to start, or roll AI out across your marketing in stages.

AI search visibility

  • Getting cited in ChatGPT, Gemini and Perplexity
  • Google AI Overviews and AI Mode
  • Content and schema AI tools can read
  • Tracking AI referral traffic

Ads in AI platforms

  • ChatGPT ads set up and managed
  • AI-driven Google and Meta campaigns
  • Performance Max and Advantage+ done properly
  • Creative testing at speed

Chatbots and assistants

  • Website chatbots trained on your content
  • Lead capture and booking in the chat
  • WhatsApp and email replies drafted by AI
  • Handover to a person when it matters

Automation

  • Leads scored and routed automatically
  • Reports written and sent for you
  • CRM updates without copy and paste
  • n8n, Make, Zapier or custom code

Content and creative

  • Blog, landing page and email content
  • Ad copy and image variations
  • Short videos and digital twin presenters
  • Your tone of voice, checked by a person

Strategy and training

  • An AI plan for your marketing
  • Which tools to pay for and which to skip
  • Team training on using AI well
  • Safe use of customer data

Before and after

An example of what adding AI to a small marketing team typically looks like over a few months.

  • Hours on repetitive tasks each week: 22 before, 7 after
  • Ad variations tested each month: 6 before, 40 after
  • Lead response time (minutes): 180 before, 5 after
  • Cost per lead: 48 before, 31 after

An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different. Money figures are shown without a currency: the same pattern applies in pounds, dollars, dirhams or Australian dollars.

How it works

  1. Talk it throughA short call about your business, your goals and where AI could save time or win more customers.
  2. Plan and priceA clear written plan: what gets built or changed, which tools, how long it takes and what it costs.
  3. Build and testSet up on your real data and tested properly, with a person checking the output before anything goes live.
  4. Launch and improveLaunched with tracking, so you can see what AI is adding, then improved month by month.

Platforms and tools

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Google AI Overviews
  • ChatGPT ads
  • Performance Max
  • Meta Advantage+
  • n8n
  • Make
  • Zapier
  • HeyGen
  • Cloudflare Workers
  • GA4
  • HubSpot
  • GoHighLevel

Latest AI marketing services news

Short, plain-English updates on what is changing and what to do about it.

All marketing news

Questions

What does an AI marketing agency do?

It uses AI tools to do marketing work faster or better: getting your business recommended in AI search, running ads in AI platforms, answering enquiries with chatbots, automating follow-ups and reports, and producing content and ad creative at scale.

Will AI replace my marketing team?

No. It takes the repetitive work off them. The best results come from AI doing the first draft, the sorting and the testing, and people making the decisions and checking the output.

Is AI marketing expensive?

It does not need to be. Most of the tools cost little each month. The cost is in setting them up properly on your data, which I quote as fixed-price pieces of work.

Is my customer data safe?

Yes. I use business accounts with data training switched off, keep personal data out of prompts where possible and build private tools where needed, in line with UK GDPR.

Where should I start with AI?

Usually with whatever eats the most time or loses the most leads: slow replies to enquiries, manual reporting or not showing up when people ask ChatGPT about your industry.

Anthony McGrath

About Anthony McGrath

Tip of the day

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A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.

Ready to make AI pay its way?

Tell me about your business and your marketing. You get a short, honest plan for where AI fits and what it costs.

Talk about AI for your business