Anthony McGrathWhat does WooCommerce SEO involve?
WooCommerce SEO covers technical seo, categories, products, schema, content and reporting. Online stores create thousands of URLs: filters, sorting, tags, variations and pagination. Anthony McGrath does the work himself, with 22 years in digital marketing, for businesses in the UK, the US, Dubai and Australia.
- Best for
- WooCommerce stores, from new shops to established retailers with big catalogues
- What you get
- Technical SEO, Categories, Products, Schema, Content, Reporting
- First step
- Talk it through: a short call about your store, your products and what is holding sales back.
- Where
- The UK, the US, Dubai and Australia, working remotely across time zones
- Who does the work
- Anthony McGrath, hands-on, with 22 years in digital marketing
Why WooCommerce SEO is different
Online stores create thousands of URLs: filters, sorting, tags, variations and pagination. Without control, Google wastes its time on duplicates while your best category and product pages struggle to rank.
I fix the structure first, so search engines focus on the pages that make money. Then categories and products get the content, internal links and schema they need to win searches with buying intent.
Before and after
An example of nine months of SEO on a mid-sized WooCommerce store.
- Organic revenue per month: £6,400 before, £17,900 after
- Category pages in the top 10: 9 before, 41 after
- Indexed duplicate URLs: 18,300 before, 1,200 after
An example of the kind of change this work aims for, based on typical starting points. It is not a promise or a specific client result: every business starts somewhere different.
What's included
Technical, category, product and content SEO for online stores.
Technical SEO
- Crawl and indexing audit
- Filters and faceted URLs controlled
- Canonicals for variations and duplicates
- Core Web Vitals improvements
Categories
- Keyword-led category structure
- Category copy that helps shoppers
- Internal links between related ranges
- Pagination handled properly
Products
- Product titles and descriptions
- Image alt text and file names
- Out-of-stock and discontinued handling
- Reviews that add fresh content
Schema
- Product, offer and review markup
- Breadcrumb and organisation schema
- Merchant listings eligibility
- Shipping and returns markup
Content
- Buying guides and comparisons
- Answers for AI search
- Seasonal landing pages
- Content that links to categories
Reporting
- Search Console and GA4 ecommerce
- Revenue from organic search
- Monthly plain-English report
- Next actions every month
How it works
- Talk it throughA short call about your store, your products and what is holding sales back.
- Plan and priceA clear plan: what gets built or fixed, which plugins stay or go, timings and cost.
- Build on stagingEvery change made on a staging copy with real orders tested end to end, never on the live shop.
- Launch and supportLaunched with payments, emails and tracking checked, then ongoing updates and support.
Platforms and tools
Questions
How long does WooCommerce SEO take?
Technical fixes often show results in weeks. Category and content work builds over three to six months, and keeps growing.
Should I write unique product descriptions?
Yes, for your most important products. Manufacturer descriptions are duplicated across many sites, so unique copy helps you stand out.
What happens to out-of-stock products?
It depends whether they are coming back. I set clear rules so you keep rankings for returning products and redirect discontinued ones sensibly.
Can you help with Google Shopping as well?
Yes. Product data, feeds and Merchant Center work hand in hand with SEO, and free listings bring extra traffic.
About Anthony McGrath
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A UK-based freelance digital marketer with 22 years across Shopify, WordPress, WooCommerce, Magento, conversion rate optimisation, funnels, Google, Meta and TikTok ads, SEO and tracking. He works directly with businesses in the UK, the US, Dubai and Australia, so the person who plans the work is the person who does it. More about Anthony or connect with him on LinkedIn.
Want more buyers from Google?
Send your store and the products or categories you most want to rank. You get an honest view and a clear plan.
Get your store SEO reviewed