ChatGPT search ads earn 64% less revenue per visit than Google

ChatGPT search ads bring in 64% less revenue per visitor than Google Search ads. This data, reported by Search Engine Land on MSN, highlights a large gap in advertising effectiveness between the two platforms.

The study also estimated that a $0.26 cost per click (CPC) on ChatGPT ads would be needed to match Google’s revenue per visit. Yet some advertisers are reportedly paying $1.72 per click on ChatGPT ads, which means they could be overpaying significantly. ChatGPT search is newer and may attract clicks that produce fewer conversions or smaller sales.

## What’s the difference between ChatGPT search and Google Search ads?
ChatGPT search offers AI-driven answers with ads, whereas Google Search ads appear alongside traditional search results. The difference in revenue per visit suggests that Google Search ads currently deliver more valuable traffic for advertisers.

## What should you do this week?
If you’re using ChatGPT search ads, first check your actual CPC against the $0.26 benchmark. You can use my free ROAS calculator to measure your return on ad spend across platforms. If your ChatGPT CPC is higher, review your conversion data carefully. Consider shifting some budget back to Google Ads or Meta ads, where returns might be stronger.

## What it means for you
ChatGPT search ads have potential but currently underperform compared to Google Search ads. Keep a close eye on your ad costs and returns if you test or run ads on ChatGPT. Use clear data to guide your spending and make sure you’re not paying a premium for lower-value clicks. Focus on where you get the best revenue per visit to protect your marketing budget.