Google Ads adds auto video sourcing to Performance Max

Google Ads automatically adds videos to Performance Max campaigns, giving more creative options but requiring you to check relevance.

Quick answer

Google Ads now auto-sources up to 10 videos for Performance Max campaigns, giving you more creatives but requiring you to review for relevance and brand fit.

Key takeaways

Google Ads auto-adds up to 10 videos in Performance Max campaigns
More creative assets improve campaign options and performance
You need to review videos to avoid poor fit and wasted spend

Google Ads announced on 22 October 2026 a new feature for Performance Max campaigns. It now automatically sources up to 10 videos for your ads, pulling content from your website or YouTube channel. This update was reported by Search Engine Land.

## What changed in Google Ads?
Previously, you had to upload your own videos. Now, Google Ads finds suitable videos automatically to add more creative variations to your campaigns. This gives you extra options and can save time but also needs monitoring.

Automatically sourced videos help your ads stand out because video content usually performs better than images. However, not all videos may fit your brand or message perfectly. Left unchecked, irrelevant videos can reduce ad effectiveness and waste budget.

## How to manage this feature
This week, check the new videos Google Ads added to your Performance Max asset library. Remove any that don’t match your brand or quality standards. If you don’t have video content ready, this feature fills that gap temporarily.

Adding your own videos remains important for full control over your campaign’s look and feel. For quick help with managing and improving your Google Ads campaigns, see my Google Ads services or get in touch.

## What it means for you
Google Ads now helps with video sourcing in Performance Max, but you must review new assets regularly. Use this to boost your campaigns, but prepare your own video content soon for better brand consistency.

Questions and answers

What is Performance Max in Google Ads?

Performance Max in Google Ads is an automated campaign type that runs ads across multiple Google channels using your assets and machine learning.

How do I review videos auto-sourced by Google Ads?

Check your campaign’s asset library in Google Ads regularly to approve relevant videos and remove any that don't fit your branding.

Why should I add my own videos if Google Ads adds some automatically?

Your own videos ensure consistent branding and messaging. Auto-sourced videos are a helpful addition but may not fully represent your brand.