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Google Search Console AI Clicks Not Available Before UK Deadline
Google has no new AI click reporting data in Google Search Console ahead of the UK CMA's 3 December 2026 deadline for AI search metrics.
Quick answer
Google has no new updates on AI click and query data in Google Search Console ahead of the UK CMA’s 3 December 2026 deadline.
Key takeaways
- Google Search Console shows AI impressions but no separate AI click data yet
- UK regulator demands detailed AI search metrics by 3 December 2026
- Google is interested in providing more relevant AI data but gives no timeline
Google has confirmed it won’t add AI click and query data to Google Search Console before the UK’s Competition and Markets Authority (CMA) compliance deadline on 3 December 2026. Gary Illyes from Google said the team is eager to provide more relevant data but currently has nothing new to share (source).
Right now, Google Search Console’s Generative AI Performance Report tracks impressions for AI search features like AI Mode and AI Overviews combined. However, clicks linked specifically to these AI features are only reported within the general web search clicks total and cannot be separated out.
The CMA requires Google to supply clear data on AI search results, including impressions, clicks, and click-through rates, broken down by each publisher and by AI feature. This detailed data should ideally be accessible via Google Search Console or a similar platform.
John Mueller from Google noted that the definition of helpful data evolves and much useful information isn’t part of Search Console yet. Until Google adapts, it’s hard to know exactly how users engage through AI search results.
Why can’t Google Search Console show AI clicks separately yet?
Clicks from AI features are counted, but Google has no way currently to distinguish them separately in Search Console. Reporting this data accurately takes time, especially to meet UK regulatory requirements. Google will update publishers after the December deadline.
What it means for you
You can see how often your pages appear in AI-powered search results but can’t separate the clicks from these yet. Focus on monitoring overall impressions and clicks while staying tuned for Search Console updates.
Improving your site speed with tools like my free site speed checker can help retain visitors coming from AI and organic searches. Also, planning your ad spend using the Google Ads budget calculator will keep your marketing effective while data improves.
Keep an eye on Google’s announcements after 3 December 2026 for new reporting features on AI search traffic.
Questions and answers
Does Google Search Console currently separate AI clicks from web clicks?
No. AI feature clicks are counted in overall web clicks but cannot yet be viewed separately in Google Search Console.
What does the UK Competition and Markets Authority require from Google on AI search data?
The CMA requires Google to provide clear, detailed metrics on impressions, clicks, and click-through rates for AI search features, broken down by publisher, by 3 December 2026.
What practical steps should businesses take while waiting for AI click data?
Monitor AI impressions in Search Console, improve website speed with a site speed checker, and plan ad budgets using tools like the Google Ads budget calculator.