Why AI landing pages look generic and how to fix that
AI-generated landing pages often appear generic due to unclear headings and button text. Using tested Japanese design rules helps AI produce clearer, more effective landing pages.
Quick answer
AI-generated landing pages often look generic due to unclear headings and mixed button text. Applying 11 simple Japanese design rules notably improves how AI builds landing pages, resulting in clearer, more consistent pages that work better.
Key takeaways
- Use one clear call to action with consistent button text
- Avoid vague headings; specify who benefits and how
- Keep design simple with one accent colour and no gradients
If you’ve tried AI to create landing pages, you may have noticed they often look generic and a bit off. This week I found a clear explanation and solution based on 11 Japanese design rules. The designer Elaya gathered info from 19,000 bookmarks and made rules that guide AI to create better, clearer pages. You can read the full report here.
Why do AI landing pages look ‘AI-like’ or generic?
AI tends to use vague headings like “Efficiency” or odd ones such as “Reasons not to sign up.” Buttons vary across the page, confusing users about what action to take. The pages often show inconsistent fonts, multiple colours, gradients, or emojis that don’t suit professional sites. These arise because AI is filling gaps without clear instructions.
By pasting a short set of 11 ‘do not’ style rules into your AI prompt before asking it to make a page, you can fix this. The rules cover content clarity, consistent button text, simple design without gradients or multiple accent colours, and short, specific headings. Result? Pages with clear headings and buttons on top, followed by steps and FAQs, all consistent and user-friendly.
How you can use this for your landing pages
Try adding the rule card as a prompt in chat AIs when you ask for a landing page. Use a one-page request memo that explains your service, the single action you want users to take, who your audience is, and what objections to answer.
Also, check your page speed with tools like my free site speed checker. Clean design and clear calls to action keep visitors on your page and increase sign-ups.
This approach saves you from generic pages and gives you clearer, more reliable landing pages right away.
Questions and answers
How can I make AI-generated landing pages look less generic?
Adding clear design rules before prompting AI helps. Specify one clear call to action and consistent button text to improve clarity and professionalism.
Why do AI landing pages use unclear button texts?
Without guidance, AI defaults to generic button texts like ‘Click here’. Consistent, specific button text improves visitor confidence and clarity.
Can I use these Japanese design rules with popular chat AIs?
Yes. Pasting the rules at the start of your prompt guides chat AIs like ChatGPT or Claude to create clearer, better-structured landing pages.
