Anthony McGrathHome › Data for journalists › Search and AI
Search and AIGoogle vs Bing worldwide search share, 2009 to 2026
Google has held roughly 90% to 93% of worldwide search engine referrals every year since 2009, according to StatCounter. Bing has never passed 5% on an annual basis, but its share has risen each year since 2023.
Key findings
- Google's worldwide share peaked at 92.63% in 2019 and fell to 89.91% in 2025, its lowest annual figure since 2014 (89.81%).
- Bing's annual worldwide share rose from 2.97% in 2023 to 4.02% in 2025, and stands at 4.82% so far in 2026.
- In 2025 Google's share was more than 22 times Bing's (89.91% vs 4.02%).
The data
| Year | Google (%) | Bing (%) |
|---|---|---|
| 2009 | 90.28 | 2.3 |
| 2010 | 90.91 | 3.46 |
| 2011 | 91.07 | 3.57 |
| 2012 | 91.85 | 3.09 |
| 2013 | 90.24 | 3.36 |
| 2014 | 89.81 | 3.63 |
| 2015 | 90.61 | 3.02 |
| 2016 | 92.01 | 2.79 |
| 2017 | 92.09 | 2.76 |
| 2018 | 91.4 | 2.82 |
| 2019 | 92.63 | 2.44 |
| 2020 | 92.08 | 2.7 |
| 2021 | 92.01 | 2.58 |
| 2022 | 92.07 | 3.19 |
| 2023 | 92.38 | 2.97 |
| 2024 | 90.67 | 3.74 |
| 2025 | 89.91 | 4.02 |
| 2026 (year to date) | 90.48 | 4.82 |
Use this data
Free to use in articles, reports and presentations, with credit and a link to this page. Please also credit the original source.
Sources and method
- StatCounter Global Stats, Search engine market share worldwide (Yearly granularity, all platforms (desktop, mobile, tablet, console))
Annual worldwide shares for all platforms were taken from StatCounter's yearly CSV export covering 2009 to 2026. Values are shown as published.
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