Anthony McGrath

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Browser market share in the UK, September 2026

Chrome accounts for just under half of UK web page views and Apple's Safari for almost three in ten. Because Safari's Intelligent Tracking Prevention caps cookie lifetimes, a large slice of UK traffic is harder to track and attribute with browser-side tags alone.

Compiled by Anthony McGrath from StatCounter Global Stats · Updated · Chrome to Ecosia

Browser market share in the UK, September 2026: chart of the data in the table below

Key findings

  • Chrome had 49.86% of UK browser market share in September 2026.
  • Safari had 29.85%, so nearly three in ten UK page views came from a browser that restricts tracking cookies by default.
  • Microsoft Edge was third at 12%, more than three times Samsung Internet's 3.82%.

The data

BrowserShare of UK page views (%)
Chrome49.86
Safari29.85
Edge12
Samsung Internet3.82
Firefox1.89
Android0.93
Opera0.89
Brave0.25
Mozilla0.19
Ecosia0.11

Use this data

Free to use in articles, reports and presentations, with credit and a link to this page. Please also credit the original source.

Sources and method

Shares for September 2026, the latest complete month, taken from StatCounter's CSV export for the United Kingdom across all platforms. The ten largest browsers are shown.

Firefox also limits third-party tracking by default (Enhanced Tracking Protection), as does Brave. Smaller browsers totalling about 0.1% (Yandex Browser, UC Browser and others) are left out. The StatCounter web page showed marginally different values at the time of checking (Chrome 49.87%, Safari 29.9%, Edge 11.91%), reflecting a slightly different platform mix; the CSV figures are used throughout.

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I have 22 years in Google Ads, Meta, tracking and ecommerce, and I am happy to give an expert comment or explain what the numbers mean for businesses.

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