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EcommerceOnline share of UK retail sales, 2010 to 2025
Internet sales made up 7.3% of all retail sales in Great Britain in 2010 and 27.5% in 2025. The share jumped during the pandemic, peaked at 30.7% in 2021, and has crept up again each year since the 2022 dip.
Key findings
- Online's share of GB retail sales almost quadrupled from 7.3% in 2010 to 27.5% in 2025.
- The online share leapt from 19.2% in 2019 to 28.1% in 2020, the biggest single-year rise in the series.
- After peaking at 30.7% in 2021, the share fell to 26.6% in 2022 and has risen every year since, to 27.5% in 2025.
The data
| Year | Internet sales as a share of total retail sales (%) |
|---|---|
| 2010 | 7.3 |
| 2011 | 8.3 |
| 2012 | 9.3 |
| 2013 | 10.4 |
| 2014 | 11.3 |
| 2015 | 12.5 |
| 2016 | 14.7 |
| 2017 | 16.3 |
| 2018 | 18 |
| 2019 | 19.2 |
| 2020 | 28.1 |
| 2021 | 30.7 |
| 2022 | 26.6 |
| 2023 | 26.7 |
| 2024 | 27.1 |
| 2025 | 27.5 |
Use this data
Free to use in articles, reports and presentations, with credit and a link to this page. Please also credit the original source.
Sources and method
- Office for National Statistics, Retail sales, Great Britain (Series J4MC, internet sales as a percentage of total retail sales (ratio), dataset DRSI, release of 23 October 2026)
Annual values for 2010 to 2025 taken directly from ONS series J4MC (dataset DRSI) as published on 23 October 2026. Figures are as published and may be revised in later ONS releases.
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