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EcommerceOnline shopping cart abandonment rates by study, 2015 to 2025
Baymard Institute's running list of 50 cart abandonment studies puts the average documented rate at 70.22%, meaning roughly seven in ten online baskets are left without a purchase. Individual studies since 2015 range from 56.82% to 84.27%.
Key findings
- The average documented cart abandonment rate across 50 studies is 70.22%, according to Baymard Institute.
- The highest rate among studies since 2015 is SaleCycle's 84.27% for 2020; the lowest is Fresh Relevance's 56.82% for 2018.
- The most recent study on the list, Uptain's for 2025, found a 71.72% abandonment rate.
The data
| Study (year) | Cart abandonment rate (%) |
|---|---|
| Uptain (2025) | 71.72 |
| SaleCycle (2023) | 79.53 |
| Fresh Relevance (2022) | 68.7 |
| Kibo Commerce (2021) | 79.3 |
| Fresh Relevance (2021) | 59.22 |
| SaleCycle (2021) | 81.08 |
| Fresh Relevance (2020) | 57.6 |
| SaleCycle (2020) | 84.27 |
| Barilliance (2019) | 77.13 |
| Fresh Relevance (2018) | 56.82 |
| SaleCycle (2018) | 75.6 |
| AbandonAid (2017) | 81.4 |
| SaleCycle (2017) | 76.9 |
| Listrak (2016) | 78 |
| Adobe (2016) | 75.5 |
| Barilliance (2016) | 68.8 |
| SaleCycle (2016) | 74.52 |
| Barilliance (2015) | 71.39 |
| IBM (2015) | 68.95 |
| Listrak (2015) | 75 |
| SaleCycle (2015) | 75.6 |
| Baymard average of all 50 studies | 70.22 |
Use this data
Free to use in articles, reports and presentations, with credit and a link to this page. Please also credit the original source.
Sources and method
- Baymard Institute, Cart Abandonment Rate Statistics (List of 50 studies and average of 70.22%, last updated 22 September 2025 (page fetched 29 October 2026))
All studies on Baymard's list with a study year of 2015 or later are shown, in the order Baymard lists them, plus Baymard's published average across all 50 studies (2006 to 2025).
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