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Search and AIUK search engine market share, September 2026
Google handled 91.35% of UK searches in September 2026, according to StatCounter's page view tracking. Bing is a distant second at 6.12%, though its share is higher than a year earlier, while Yahoo, DuckDuckGo and Ecosia each hold under 1.5%.
Key findings
- Google took 91.35% of UK search engine referrals in September 2026, down from 92.57% in September 2025.
- Bing's UK share rose from 4.59% to 6.12% between September 2025 and September 2026.
- DuckDuckGo (0.66%) and Ecosia (0.30%) together accounted for less than 1% of UK searches in September 2026.
The data
| Search engine | September 2026 (%) | September 2025 (%) |
|---|---|---|
| 91.35 | 92.57 | |
| Bing | 6.12 | 4.59 |
| Yahoo! | 1.32 | 1.56 |
| DuckDuckGo | 0.66 | 0.73 |
| Ecosia | 0.3 | 0.27 |
| Yandex | 0.22 | 0.19 |
| Other | 0.04 | 0.04 |
Use this data
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Sources and method
- StatCounter Global Stats, Search engine market share United Kingdom (Monthly data, all platforms (desktop, mobile, tablet, console), September 2025 and September 2026)
Monthly shares for the United Kingdom, all platforms, were downloaded from StatCounter's CSV export for September 2025 and September 2026 (the latest full month). Values are shown as published.
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