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AdvertisingMeta (Facebook) advertising revenue, 2014 to 2025
Meta's advertising revenue grew from $11.5bn in 2014 to $196.2bn in 2025. The only year it fell was 2022, after which growth returned strongly.
Key findings
- Meta earned $196.2bn from advertising in 2025, up 22% on $160.6bn in 2024.
- 2022 was the only year in the series when ad revenue fell, slipping from $114.9bn to $113.6bn.
- Meta's 2025 ad revenue was about 17 times its 2014 level of $11.5bn.
The data
| Year | Advertising revenue ($m) |
|---|---|
| 2014 | 11,492 |
| 2015 | 17,079 |
| 2016 | 26,885 |
| 2017 | 39,942 |
| 2018 | 55,013 |
| 2019 | 69,655 |
| 2020 | 84,169 |
| 2021 | 114,934 |
| 2022 | 113,642 |
| 2023 | 131,948 |
| 2024 | 160,633 |
| 2025 | 196,175 |
Use this data
Free to use in articles, reports and presentations, with credit and a link to this page. Please also credit the original source.
Sources and method
- Meta Platforms, Inc., Form 10-K for fiscal year 2025 (Revenue by source table, Advertising line, 2023 to 2025)
- Meta Platforms, Inc., Form 10-K for fiscal year 2022 (Advertising revenue, 2020 to 2022)
- Facebook, Inc., Form 10-K for fiscal year 2019 (Advertising revenue, 2017 to 2019)
- Facebook, Inc., Form 10-K for fiscal year 2016 (Advertising revenue, 2014 to 2016)
Annual advertising revenue in US$ millions taken from the 'Advertising' line of the revenue table in four Meta (Facebook) 10-K filings, each covering three fiscal years ending 31 December.
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