Anthony McGrath

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Mobile, desktop and tablet share of UK web traffic, 2012 to 2026

Mobile phones grew from about one in nine UK page views in 2012 to more than half by 2024, while desktop fell from 86% to around 41%. Tablet use peaked in 2015 and has since settled below 5%.

Compiled by Anthony McGrath from StatCounter Global Stats · Updated · 2012 to 2026 (Jan to Oct)

Excel (.xlsx)PDFCSVChart (PNG)
Mobile, desktop and tablet share of UK web traffic, 2012 to 2026: chart of the data in the table below

Key findings

  • Mobile's share of UK web traffic rose from 11.29% in 2012 to 54.32% in 2025.
  • Mobile first clearly overtook desktop on a full-year basis in 2024, at 51.22% against 44.15%.
  • Tablet share peaked at 13.51% in 2015 and was 4.66% in 2025.

The data

YearMobile (%)Desktop (%)Tablet (%)
201211.2986.262.45
201313.677.319.09
201422.6764.2613.06
201525.7660.7313.51
201631.2356.0612.71
201736.2351.5212.25
201837.151.9710.93
201942.2148.029.76
202046.5346.536.94
202146.4847.446.08
202247.0547.825.12
202347.4247.874.71
202451.2244.154.63
202554.3241.024.66
2026 (Jan to Oct)48.5947.024.4

Use this data

Free to use in articles, reports and presentations, with credit and a link to this page. Please also credit the original source.

Sources and method

Yearly page-view shares for the United Kingdom taken from StatCounter's platform comparison CSV export at yearly granularity. 2026 covers January to October only.

2026 is a partial year. StatCounter's monthly figures show desktop above mobile from May to August 2026 (for example 50.98% desktop, 44.9% mobile in June) before mobile returned to 53.39% in September, so the 2026 year-to-date figure is unusually close. StatCounter measures page views on sites carrying its tracking code, not users or time spent, and revises recent figures. In 2020 mobile and desktop were tied at 46.53%.

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