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AdvertisingUS internet advertising revenue, 2010 to 2025
US internet advertising revenue grew from $26.0bn in 2010 to $294.6bn in 2025, according to the IAB/PwC Internet Advertising Revenue Report. It has grown every year in the period, with the fastest rise in 2021.
Key findings
- US internet advertising revenue reached $294.6bn in 2025, up 13.9% on 2024.
- The biggest jump came in 2021, when revenue rose from $139.8bn to $189.3bn (35%).
- Revenue in 2025 was more than 11 times the $26.0bn recorded in 2010.
The data
| Year | US internet advertising revenue ($bn) |
|---|---|
| 2010 | 26 |
| 2011 | 31.7 |
| 2012 | 36.6 |
| 2013 | 42.8 |
| 2014 | 49.5 |
| 2015 | 59.6 |
| 2016 | 72.6 |
| 2017 | 88.3 |
| 2018 | 107.5 |
| 2019 | 124.6 |
| 2020 | 139.8 |
| 2021 | 189.3 |
| 2022 | 209.7 |
| 2023 | 225 |
| 2024 | 258.6 |
| 2025 | 294.6 |
Use this data
Free to use in articles, reports and presentations, with credit and a link to this page. Please also credit the original source.
Sources and method
- IAB / PwC Internet Advertising Revenue Report, Full Year 2024 (Historical data findings table, annual totals 2010 to 2024 (US$ millions))
- IAB, Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (2025 total of $294.6bn and 13.9% growth (IAB/PwC Full Year 2025 report))
Annual totals for 2010 to 2024 are taken from the historical data table in the Full Year 2024 report, published in US$ millions and shown here in billions to one decimal place. The 2025 figure is the headline total from IAB's Full Year 2025 announcement.
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